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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   1 Sep, 2013
By: Thomas Haire

As 2013 heads into the final stretch, the direct response marketing is relying on its knack for...more >>

September 2013 Cover Story "As Seen On TV" Article
It Was 30 Years Ago Today…   1 Sep, 2013
By: Thomas Haire

When AJ Khubani founded TELEBrands in 1983, there was almost no way he could have predicted how his...more >>

Article
1Q 2013 DR Radio Media Billings Fade by $2.1M   1 Sep, 2013
By: Thomas Haire

DR radio media billings dropped nearly 16 percent in first-quarter 2013 from results a year prior,...more >>

Article
Editor’s Note: All Polls Are Not Created Equal!   1 Sep, 2013
By: Thomas Haire

On September 25, Response and the Direct Response Marketing Alliance (DRMA) will honor the top 13...more >>

News
EXCLUSIVE: As Seen On TV Announces Strategic Inventor Partnerships   21 Aug, 2013
By: Thomas Haire

CLEARWATER, Fla. – Response Magazine reports that As Seen On TV Inc. (OTCQB: ASTV), a leading...more >>

News
News Corner August 21, 2013   21 Aug, 2013
By: Doug McPherson,Thomas Haire

News bites from Mercury Media, InterMedia and more.

News
It’s 13 for ’13: DRMA Announces Top Nominees for Marketer of the Year Award   14 Aug, 2013
By: Thomas Haire

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...more >>

A 'Safe' Boom Article
A 'Safe' Boom   1 Aug, 2013
By: Thomas Haire

“Direct response lets us level the playing field against the big guys,” says Bill Broich,...more >>

Article
Short-Form DRTV Billings Crash in First Quarter   1 Aug, 2013
By: Thomas Haire

Kantar Media’s first-quarter 2013 short-form DRTV media billings results dropped a frightful 17.5...more >>

Article
Editor’s Note: Financial Services Marketers Lead the Way Into New Era   1 Aug, 2013
By: Thomas Haire

For years now, Response has been covering the world of financial services marketing. Such major...more >>




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