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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
2Q 2013 Long-Form Media Billings Stumble 3.7 Percent   1 Oct, 2013
By: Thomas Haire

Though Response’s second-quarter 2013 long-form DRTV media billings show a $10.2 million decrease...more >>

Euro-Pro LLC earns the fifth annual DRMA Marketer of the Year Award, while finalists Hampton Direct and Tristar Products also ea Article
Just the Right Blend   1 Oct, 2013
By: Thomas Haire

“There are many companies doing great work in this industry today, as evidenced by the...more >>

Article
Field Reports   1 Oct, 2013
By: Doug McPherson,Thomas Haire

News including DRMA Marketer of the Year winner, TCPA Oct. 16 changes and more.

Article
Editor’s Note: The DR-to-Retail Model Reaches New Heights   1 Oct, 2013
By: Thomas Haire

Though most headlines in the TV advertising space in recent months seem focused on a flailing...more >>

News
Euro-Pro Wins Fifth Annual DRMA Marketer of the Year Award   25 Sep, 2013
By: Thomas Haire

LAS VEGAS – Euro-Pro LLC won the fifth annual Direct Response Marketing Alliance (DRMA) Marketer...more >>

News
News Corner September 18, 2013   18 Sep, 2013
By: Doug McPherson,Thomas Haire

News bites from Thane Direct, a2b Fulfillment, Hawthorne Direct and more.

Article
I.Predictus Takes the Gamble Out of Media   1 Sep, 2013
By: Thomas Haire

“This is not just about direct response,” says Monica C. Smith, founder and CEO of Parsippany,...more >>

Article
Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   1 Sep, 2013
By: Thomas Haire

As 2013 heads into the final stretch, the direct response marketing is relying on its knack for...more >>

September 2013 Cover Story "As Seen On TV" Article
It Was 30 Years Ago Today…   1 Sep, 2013
By: Thomas Haire

When AJ Khubani founded TELEBrands in 1983, there was almost no way he could have predicted how his...more >>

Article
1Q 2013 DR Radio Media Billings Fade by $2.1M   1 Sep, 2013
By: Thomas Haire

DR radio media billings dropped nearly 16 percent in first-quarter 2013 from results a year prior,...more >>




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