Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


‘O, Christmas Tree …’ Article
'O, Christmas Tree …'   1 Dec, 2013
By: Thomas Haire

“With the proliferation of media consumption online, the TV industry has experienced a vastly...more >>

2Q 2013 DR Radio Media Billings Rise 22.8 Percent Article
2Q 2013 DR Radio Media Billings Rise 22.8 Percent   1 Dec, 2013
By: Thomas Haire

In the first good media billings news for the direct response industry this year, second-quarter...more >>

Article
Field Reports - December 2013   1 Dec, 2013
By: Doug McPherson,Thomas Haire

Field Reports - December 2013

Article
Editor's Note: DR Marketers Must Choose the Future   1 Dec, 2013
By: Thomas Haire

In recent days, I’ve been immersed in coverage of the 50th anniversary of the tragic...more >>

News
DRMA Announces 10 Nominees for 2013 Member of the Year Award   20 Nov, 2013
By: Thomas Haire

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...more >>

News
BREAKING: Trudeau Convicted of Criminal Contempt After Jurors Watch Infomercials    12 Nov, 2013
By: Doug McPherson,Thomas Haire

CHICAGO – TV pitchman Kevin Trudeau, 50, was convicted of criminal contempt Tuesday, based on...more >>

Article
DRMA Spotlight: Staying a Step Ahead   1 Nov, 2013
By: Thomas Haire

In May, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on the InterMedia Group...more >>

Article
For eDiets, Mobile and Social Are No Fad   1 Nov, 2013
By: Thomas Haire

“The direct response industry — or at least those that started out in TV — has been very slow...more >>

Article
Short-Form DRTV Media Billings’ 2013 Tumble Continues    1 Nov, 2013
By: Thomas Haire

Kantar Media’s second-quarter 2013 short-form DRTV media billings results nearly doubled down on...more >>

Article
Field Reports - November 2013   1 Nov, 2013
By: Doug McPherson,Thomas Haire

Concepts TV anniversary Q&A and more industry news.




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals