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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Response’s 20th Annual State of the Industry Report   1 Sep, 2015
By: Thomas Haire

“It’s a vibrant time to be in this business,” says Doug Garnett, founder and CEO of Portland,...more >>

Article
The Rubber Meets the Road   1 Sep, 2015
By: Thomas Haire

“If you think about tires, you don’t necessarily think high-tech — especially when it comes...more >>

Article
1Q 2015 DR Radio Media Billings Stay Positive   1 Sep, 2015
By: Thomas Haire

Though first-quarter 2015 DR radio media billings gained only $225,800 more than results from the...more >>

Article
Field Reports - September 2015   1 Sep, 2015
By: Doug McPherson,Thomas Haire

Field Reports for September 2015

Article
Editor’s Note: Fantasy-Level Media Investments Signal Huge Opportunities   1 Sep, 2015
By: Thomas Haire

During my annual fantasy football league draft — yes, I am one of the reportedly 35 million-plus...more >>

News
News Corner August 26, 2015   26 Aug, 2015
By: Doug McPherson,Thomas Haire

News bites from Extreme Reach, Dial800 and more.

News
Media Stocks Battered During ‘Market Correction’   26 Aug, 2015
By: Doug McPherson,Thomas Haire

NEW YORK – Media company stocks posted huge drops as Wall Street saw a three-day sell-off...more >>

Article
Racing to Success   1 Aug, 2015
By: Thomas Haire

“For companies like ours, direct response is a blessing,” says Anthony Volpe, Northern...more >>

Article
A Rough Start   1 Aug, 2015
By: Thomas Haire

A struggling short-form DRTV media billings market in fourth-quarter 2014 sounded an initial...more >>

Article
Editor’s Note: Slowing Down … to Pick Up Your Sales Pace   1 Aug, 2015
By: Thomas Haire

My wife and I moved recently, and our new home allowed us (finally) to get rid of a storage unit...more >>



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