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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
3Q 2013: Long-Form Media Billings Stumble Yet Again   1 Jan, 2014
By: Thomas Haire

Response’s long-form media billings research for third-quarter 2013 shows measured results...more >>

Article
Field Reports - January 2014   1 Jan, 2014
By: Doug McPherson,Thomas Haire

Field Reports - January 2014

Article
Editor's Note: A Fresh Start   1 Jan, 2014
By: Thomas Haire

This January issue marks the beginning of Response’s 23rd year in publication (and the beginning...more >>

News
Concepts TV Productions’ Kristy Pinand-Dumpert Wins DRMA Member of the Year   18 Dec, 2013
By: Thomas Haire

NEW YORK – Response Magazine and the Direct Response Marketing Alliance (DRMA) salute Kristy...more >>

Article
DRMA Spotlight: Built From the Ground Up   1 Dec, 2013
By: Thomas Haire

What we really care about is providing unequaled service to our customers,” says Bruce Stone,...more >>

Article
IMS Top 50 Infomercials and Spots of 2013   1 Dec, 2013
By: Thomas Haire

Once again, Response Magazine is proud to present one of its most popular annual features. For the...more >>

‘O, Christmas Tree …’ Article
'O, Christmas Tree …'   1 Dec, 2013
By: Thomas Haire

“With the proliferation of media consumption online, the TV industry has experienced a vastly...more >>

2Q 2013 DR Radio Media Billings Rise 22.8 Percent Article
2Q 2013 DR Radio Media Billings Rise 22.8 Percent   1 Dec, 2013
By: Thomas Haire

In the first good media billings news for the direct response industry this year, second-quarter...more >>

Article
Field Reports - December 2013   1 Dec, 2013
By: Doug McPherson,Thomas Haire

Field Reports - December 2013

Article
Editor's Note: DR Marketers Must Choose the Future   1 Dec, 2013
By: Thomas Haire

In recent days, I’ve been immersed in coverage of the 50th anniversary of the tragic...more >>




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