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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


News
News Corner August 21, 2013   21 Aug, 2013
By: Doug McPherson,Thomas Haire

News bites from Mercury Media, InterMedia and more.

News
It’s 13 for ’13: DRMA Announces Top Nominees for Marketer of the Year Award   14 Aug, 2013
By: Thomas Haire

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...more >>

A 'Safe' Boom Article
A 'Safe' Boom   1 Aug, 2013
By: Thomas Haire

“Direct response lets us level the playing field against the big guys,” says Bill Broich,...more >>

Article
Short-Form DRTV Billings Crash in First Quarter   1 Aug, 2013
By: Thomas Haire

Kantar Media’s first-quarter 2013 short-form DRTV media billings results dropped a frightful 17.5...more >>

Article
Editor’s Note: Financial Services Marketers Lead the Way Into New Era   1 Aug, 2013
By: Thomas Haire

For years now, Response has been covering the world of financial services marketing. Such major...more >>

News
News Corner July 17, 2013   17 Jul, 2013
By: Doug McPherson,Thomas Haire

Announcements from AnswerNet, Delivery Agent, Hawthorne Direct and more.

News
News Corner July 3, 2013   3 Jul, 2013
By: Doug McPherson,Thomas Haire

News from InfoTech, Venable, InterMedia and more.

Fully Networked Media Article
Fully Networked Media   1 Jul, 2013
By: Thomas Haire

“At Turner — and I think across much of the network universe — direct response is no longer...more >>

Article
Long-Form Media Billings Falter to Open 2013   1 Jul, 2013
By: Thomas Haire

Response’s first-quarter 2013 DRTV media billings research reflects much of the buzz heard around...more >>

Article
Field Reports - July 2013   1 Jul, 2013
By: Doug McPherson,Thomas Haire

Field Reports for July 2013




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