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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Cover Story: A Modern Flash   1 May, 2016
By: Thomas Haire

“As a start-up, performance-based marketing must work before you start spending on the brand...more >>

Article
Kantar Measurement Shifts Push 2015 Short-Form DR Billings Off a Cliff   1 May, 2016
By: Thomas Haire

Much like the prior three quarters of 2015, short-form DRTV media billings results suffered from...more >>

Article
Field Reports - May 2016   1 May, 2016
By: Doug McPherson,Thomas Haire

Field Reports - May 2016

Article
Editor’s Note: The Power of Partnership   1 May, 2016
By: Thomas Haire

Working on this month’s cover story about the four young men who teamed up to create online...more >>

Article
Where the Gnome Roams   1 Apr, 2016
By: Thomas Haire

“Building brand and increasing our sales — with a performance-based marketing strategy, they...more >>

Article
Long-Form DRTV Billings Build Momentum for 2016   1 Apr, 2016
By: Thomas Haire

Fourth-quarter 2015 long-form DRTV media billings rose more than $15.7 million to $220,823,600 —...more >>

Article
Field Reports — April 2016   1 Apr, 2016
By: Doug McPherson,Thomas Haire

Field Reports — April 2016

Article
Editor's Note: Performance-Based Marketers Capitalize on the Present — and Drive the Future   1 Apr, 2016
By: Thomas Haire

As preparations wound down for this month’s Response Expo — our 10th edition of the event at...more >>

News
Thrills Without Spills: Renowned Artist and World Trade Center Wire Walker Philippe Petit Delivers Response Expo Keynote on April 26   23 Mar, 2016
By: Thomas Haire

SANTA ANA, Calif. – Philippe Petit, universal poet laureate of the high wire and best known for...more >>

Article
DRMA Spotlight: Perfecting the Process   1 Mar, 2016
By: Thomas Haire

It’s been one year since we turned the DRMA Spotlight on Los Angeles-based Swipe Payment...more >>



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