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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Cover Story: Tipping the Scales   1 Sep, 2016
By: Thomas Haire

“I’ve never considered direct or performance-based marketing divorced from brand building in...more >>

Article
DR Radio Rocks Out in 1Q 2016   1 Sep, 2016
By: Thomas Haire

First-quarter 2016 DR radio media billings expanded by more than $3.7 million compared to results...more >>

Article
Field Reports - September 2016   1 Sep, 2016
By: Doug McPherson,Thomas Haire

Field Reports - September 2016

Article
Editor’s Note: Measuring Success? There’s Not a Second to Lose   1 Sep, 2016
By: Thomas Haire

I spent most of the past six hours writing. Not an oddity for someone in my role, but this time I...more >>

News
2016 DRMA Marketer of the Year Award Nominees: A Fantastic 5   10 Aug, 2016
By: Thomas Haire

SANTA ANA, Calif. – The DRMA – the alliance for performance-based marketers – and Response...more >>

Article
DRMA Spotlight: Not Toying With Your Business   1 Aug, 2016
By: Thomas Haire

“When we take on a new client, we have a holistic approach to designing a solution that will fit...more >>

Article
Cover Story: A Beautiful Expansion   1 Aug, 2016
By: Thomas Haire

“We are a new player in the U.S., and we are learning what’s effective with our customers,”...more >>

Article
No New Tale to Tell for Short-Form DRTV   1 Aug, 2016
By: Thomas Haire

Continuing a downward trend that’s been heavily facilitated by Kantar Media’s early 2015...more >>

Article
Field Reports - August 2016   1 Aug, 2016
By: Doug McPherson,Thomas Haire

Field Reports - August 2016

Article
Editor's Note: Verizon-Yahoo, Unilever-Dollar Shave Club Speak to Performance-Based Power   1 Aug, 2016
By: Thomas Haire

Two major corporate deals took place in late July, each exemplifying the expanding power of...more >>



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