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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


News
Field Reports   1 Feb, 2006
By: Nicole Urso,Thomas Haire

The DR campaign, now in its third generation, continues driving great results for reading software...more >>

News
Field Reports   1 Jan, 2006
By: Nicole Urso,Thomas Haire

Says discovery phase could be an 'expos? on the industry,' but that issues can still be 'put to...more >>

News
Field Reports   1 Dec, 2005
By: Nicole Urso,Thomas Haire

Marina del rey, Calif. - Response Magazine's Nov. 7 panel discussion DRTV & TVDVD Summit at the...more >>

News
Field Reports   1 Nov, 2005
By: Nicole Urso,Thomas Haire

LOS ANGELES - Infomercial host Kevin Trudeau, author and marketer of top-selling book Natural Cures...more >>

News
Special Report: Hurricane Katrina   1 Oct, 2005
By: Thomas Haire

Companies large and small throughout the direct response industry showed an outpouring of...more >>

News
Field Reports   1 Oct, 2005
By: Nicole Urso,Thomas Haire

WASHINGTON, D.C. and BOSTON - The Electronic Retailing Self-Regulation (ERSP) program referred the...more >>

News
Field Reports   1 Sep, 2005
By: Doug Garnett,Nicole Urso,Thomas Haire

Carla Roberts may be the DRTV industry's most perceptive market researcher. Certainly, I think...more >>

News
Field Reports   1 Aug, 2005
By: Nicole Urso,Thomas Haire

LONG BEACH, Calif. - Murad Inc., a well-known player in direct response and skincare, donated 1,500...more >>

News
Field Reports   1 Jun, 2005
By: Gregory J. Sater,Nicole Urso,Thomas Haire

Counterfeiting is a serious problem in the pharmaceuticals industry - made worse because more...more >>

News
Field Reports   1 May, 2005
By: Nicole Urso,Thomas Haire

ST. PETERSBURG, Fla. - The Home Shopping Network (HSN) now offers interactive television (iTV)...more >>




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