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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
But Wait, There's More: Response ... On The Road   1 May, 2008
By: Thomas Haire

Response ... On The Road

Article
Kodak Inks a New DRTV Blockbuster   1 May, 2008
By: Thomas Haire

"Direct response TV gave us the control we needed in telling our story, and the long-form option...more >>

Article
The Nation's Leading Ad Category Comes Together in San Diego   1 May, 2008
By: Thomas Haire

To hear the numbers tell it, there's never been a better time to be in the direct response...more >>

News
Field Reports   1 Apr, 2008
By: Jacqueline Renfrow,Thomas Haire

ResponseDebuts AsSeenonResponseTV.com-DRTV's Online Video Library; Reliant Launches 'USA Live' From...more >>

Article
But Wait, There's More: Response ... On The Road   1 Apr, 2008
By: Thomas Haire

Response ... On The Road

Article
Response Enters the Online Video Market With a Bang!   1 Apr, 2008
By: Thomas Haire

As you've heard from many breathless opinion leaders, market observers and Web junkies in the past...more >>

News
Field Reports   1 Mar, 2008
By: Jacqueline Renfrow,Thomas Haire

Palm Springs, Calif. - Earl Greenburg, founder and partner at well-known DRTV industry consultancy...more >>

Article
But Wait, There's More: Response ... On The Road   1 Mar, 2008
By: Thomas Haire

As the calendar turned from January to February, the direct response industry's event schedule...more >>

News
Field Reports   1 Feb, 2008
By: Courtney Beth Pugatch,Thomas Haire

NEW YORK - For most retailers, the 2007 holiday season left plenty to be desired. As reported on...more >>

News
Field Reports   1 Jan, 2008
By: Thomas Haire

NEW YORK - Viacom's subsidiary MTV Networks recently launched Digital Fusion, a specialized unit...more >>




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