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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Hyundai's Super Mobile Sunday   1 Sep, 2008
By: Thomas Haire

The bottom line for direct response is to integrate it, says Eric d'Ablaing, Internet...more >>

Article
Participation Is the First Step to Becoming a Leader   1 Sep, 2008
By: Thomas Haire

"We in America do not have government by the majority. We have government by the majority who...more >>

News
Field Reports   1 Aug, 2008
By: Jacqueline Renfrow,Thomas Haire

WASHINGTON - The Federal Communications Commission (FCC) announced that it will review rules on how...more >>

Article
But Wait, There's More: Response ... On The Road   1 Aug, 2008
By: Thomas Haire

The summer months always bring a bit of a slower social schedule in the DR business, but two...more >>

Article
J.G. Wentworth's Direct Response Aria   1 Aug, 2008
By: Thomas Haire

"I think there's a new genre of advertising - direct branding - that companies like ours are...more >>

Article
There Ain't No Cure for the Summertime Blues'   1 Aug, 2008
By: Thomas Haire

So said Eddie Cochran's classic 1958 hit, later covered by dozens of rock bands around the world.

News
Field Reports   1 Jul, 2008
By: Jacqueline Renfrow,Thomas Haire

PITTSBURGH - On June 11-14, the annual Invention & New Product Exposition (INPEX) drew more than...more >>

Article
But Wait, There's More: Response ... On The Road   1 Jul, 2008
By: Thomas Haire

In late May through mid-June, the Response team attended a series of events across the nation.

Article
Nokia Puts DR in Your Pocket   1 Jul, 2008
By: Thomas Haire

When asked why mobile marketing will become an important part of any direct response marketer's...more >>

Article
Mysterious Means Surface to Help DR Marketers Find Independence   1 Jul, 2008
By: Thomas Haire

"The free way of life proposes ends, but it does not prescribe means. - Robert F. Kennedy, 1964




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