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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


News
Field Reports   1 Jul, 2008
By: Jacqueline Renfrow,Thomas Haire

PITTSBURGH - On June 11-14, the annual Invention & New Product Exposition (INPEX) drew more than...more >>

Article
But Wait, There's More: Response ... On The Road   1 Jul, 2008
By: Thomas Haire

In late May through mid-June, the Response team attended a series of events across the nation.

Article
Nokia Puts DR in Your Pocket   1 Jul, 2008
By: Thomas Haire

When asked why mobile marketing will become an important part of any direct response marketer's...more >>

Article
Mysterious Means Surface to Help DR Marketers Find Independence   1 Jul, 2008
By: Thomas Haire

"The free way of life proposes ends, but it does not prescribe means. - Robert F. Kennedy, 1964

News
Field Reports   1 Jun, 2008
By: Jacqueline Renfrow,Thomas Haire

SAN DIEGO - Benjamin Zander, conductor of the Boston Philharmonic Orchestra, kicked off Response...more >>

Article
With All the Brand Madness, Don't Forget the Inventor   1 Jun, 2008
By: Thomas Haire

That confession mustn't have come easy for the French philosopher given to lengthy essays. However,...more >>

Article
A 'Social' Butterfly   1 Jun, 2008
By: Thomas Haire

I was a brand marketer, but I realized that direct response was a heck of a lot more fun, says...more >>

Article
Brokering the Best Time   1 Jun, 2008
By: Thomas Haire

Throughout the history of direct response television, perhaps no word sets the media part of the...more >>

Article
But Wait, There's More: Response ... On The Road   1 Jun, 2008
By: Thomas Haire

Response ... On the Road

News
Field Reports   1 May, 2008
By: Jacqueline Renfrow,Thomas Haire

NEW YORK - While the U.S. advertising market finished 2007 with measured spending of about $149...more >>




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