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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Election 2008: The Ultimate Multi-Media Direct Response Campaign   1 Oct, 2008
By: Thomas Haire

As we close in on Election Day - Nov. 4 - media focus on the presidential race between Democrat...more >>

News
Field Reports   1 Sep, 2008
By: Thomas Haire

Two INPEX Products Selected Most Likely to Succeed on DRTV

Article
Response Magazine's 13th Annual State of the Industry Report   1 Sep, 2008
By: Thomas Haire

Members of the magazine's Editorial Advisory Board speak out on the current state of the direct...more >>

Article
But Wait, There's More: Response ... On The Road   1 Sep, 2008
By: Thomas Haire

The summer months are always a festive time in the direct response business, as cocktail events,...more >>

Article
Hyundai's Super Mobile Sunday   1 Sep, 2008
By: Thomas Haire

The bottom line for direct response is to integrate it, says Eric d'Ablaing, Internet...more >>

Article
Participation Is the First Step to Becoming a Leader   1 Sep, 2008
By: Thomas Haire

"We in America do not have government by the majority. We have government by the majority who...more >>

News
Field Reports   1 Aug, 2008
By: Jacqueline Renfrow,Thomas Haire

WASHINGTON - The Federal Communications Commission (FCC) announced that it will review rules on how...more >>

Article
But Wait, There's More: Response ... On The Road   1 Aug, 2008
By: Thomas Haire

The summer months always bring a bit of a slower social schedule in the DR business, but two...more >>

Article
J.G. Wentworth's Direct Response Aria   1 Aug, 2008
By: Thomas Haire

"I think there's a new genre of advertising - direct branding - that companies like ours are...more >>

Article
There Ain't No Cure for the Summertime Blues'   1 Aug, 2008
By: Thomas Haire

So said Eddie Cochran's classic 1958 hit, later covered by dozens of rock bands around the world.




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