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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
A Technological Launch   1 Apr, 2009
By: Thomas Haire

At times, it seems that new technology is having its way with us. From the expanding digital...more >>

Article
DR to Branders: Want the Secret? Get in Line   1 Apr, 2009
By: Thomas Haire

A month ago in this space, I wrote about the widespread belief in direct response marketing that is...more >>

News
Field Reports   1 Mar, 2009
By: Jacqueline Renfrow,Thomas Haire

POMPANO BEACH, Fla., and CARLSBAD, Calif. - If you were among the more than 97 million Americans...more >>

Article
But Wait, There's More: Response ... On The Road   1 Mar, 2009
By: Thomas Haire

Response ... On the Road

Article
Best Western Melds Old and New   1 Mar, 2009
By: Thomas Haire

Tammy Lucas, managing director of marketing programs for Phoenix-based Best Western Intl. is not...more >>

Article
Still Wondering About DR? Ask the True Believers in Housewares   1 Mar, 2009
By: Thomas Haire

The history of the housewares market in the direct response marketing field is, perhaps, longer and...more >>

News
Field Reports   1 Feb, 2009
By: Jacqueline Renfrow,Thomas Haire

NEW YORK - Four marketing and advertising industry associations are partnering with the Better...more >>

Article
But Wait, There's More: Response ... On The Road   1 Feb, 2009
By: Thomas Haire

January was a light month of events as the DR social calendar got off to a slow start in 2009....more >>

Article
DR Gives AccuQuote Life   1 Feb, 2009
By: Thomas Haire

"Direct response fuels us, says Sean Cheyney, vice president of marketing and business development...more >>

Article
Sheer Volume Points to Power of Mobile in DR's Future   1 Feb, 2009
By: Thomas Haire

I know, you've all heard it before: mobile marketing will change everything. Yet, like most, you're...more >>




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