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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
But Wait, There's More: Response ... On The Road   1 Nov, 2008
By: Thomas Haire

October was another busy month on the DR industry's social calendar.

Article
Facing the Regulatory Music   1 Nov, 2008
By: Thomas Haire

As 2008 comes to a close, it seems that, now more than ever, new regulatory and government affairs...more >>

Article
Tree.com Climbs to New Heights   1 Nov, 2008
By: Thomas Haire

When you bring the discipline and the metrics of direct response marketing to a big brand, it's a...more >>

Article
Economic Troubles Point Out Positives of Reasonable Regulation   1 Nov, 2008
By: Thomas Haire

With the economic disaster that struck - full force - during late September and early October, the...more >>

News
Field Reports   1 Oct, 2008
By: Jacqueline Renfrow,Thomas Haire

The annual Electronic Retailing Association (ERA) convention returned to the Paris Las Vegas resort...more >>

Article
But Wait, There's More: Response ... On The Road   1 Oct, 2008
By: Thomas Haire

Once again, the Electronic Retailing Association's (ERA) annual convention offered the party-hearty...more >>

Article
A New Shine for Eagle One   1 Oct, 2008
By: Thomas Haire

"With Eagle One, which had low brand awareness, direct response TV was a very efficient way to...more >>

Article
Election 2008: The Ultimate Multi-Media Direct Response Campaign   1 Oct, 2008
By: Thomas Haire

As we close in on Election Day - Nov. 4 - media focus on the presidential race between Democrat...more >>

News
Field Reports   1 Sep, 2008
By: Thomas Haire

Two INPEX Products Selected Most Likely to Succeed on DRTV

Article
Response Magazine's 13th Annual State of the Industry Report   1 Sep, 2008
By: Thomas Haire

Members of the magazine's Editorial Advisory Board speak out on the current state of the direct...more >>




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