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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Nothing Moves the World Forward Faster Than New Ideas in Action   1 Jun, 2009
By: Thomas Haire

"Man is still the most extraordinary computer of all."

News
Field Reports   1 May, 2009
By: Jacqueline Renfrow,Thomas Haire

NEW YORK - WPP's Group M has revised its industry-wide measured-media spending forecast for 2009,...more >>

Article
A Seat at the Table   1 May, 2009
By: Thomas Haire

"Direct response has moved from being an afterthought to becoming a weapon that sales management...more >>

Article
But Wait, There's More: Response ... On The Road   1 May, 2009
By: Thomas Haire

The cable and media worlds mixed with the Response team in Southern California during late March...more >>

Article
Reasons for Optimism Abound as San Diego Welcomes DR Marketers   1 May, 2009
By: Thomas Haire

Exactly one year ago, I wrote in this space: To hear the numbers tell it, there's never been a...more >>

Article
DR Winners Draw Branders Into Competition   1 May, 2009
By: Thomas Haire

Brand marketers' expansion into the DRTV space during the past decade has been well documented....more >>

Article
8th Annual Pan-Pacific Guide: Braving an Economic Monsoon   1 Apr, 2009
By: Thomas Haire

Experts in the markets of Asia, Australia and New Zealand agree that DR marketers interested in...more >>

News
Field Reports   1 Apr, 2009
By: Jacqueline Renfrow,Thomas Haire

Bolte Taylor Set to Kick Off Response Expo 2009 on May 19

Article
But Wait, There's More: Response ... On The Road   1 Apr, 2009
By: Thomas Haire

From catching sharks to snowboarding to cocktailing in various cities, late February and March was...more >>

Article
A Technological Launch   1 Apr, 2009
By: Thomas Haire

At times, it seems that new technology is having its way with us. From the expanding digital...more >>




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