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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Is Branding Dead?   1 Jan, 2009
By: Thomas Haire

Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with...more >>

Article
But Wait, There's More: Response ... On The Road   1 Jan, 2009
By: Thomas Haire

December is always chock full of holiday events in the direct response marketing world - and the...more >>

Article
Response Branding Hits Its Stride   1 Jan, 2009
By: Thomas Haire

As 2009 gets underway, Response asks a leading question of its best guest experts, as well as its...more >>

News
Field Reports   1 Dec, 2008
By: Jacqueline Renfrow,Thomas Haire

Los Angeles - The Federal Communications Commission (FCC) approved the largest ever expansion of...more >>

Article
But Wait, There's More: Response ... On The Road   1 Dec, 2008
By: Thomas Haire

Response and the Direct Response Marketing Alliance (DRMA) hosted three big events in 2008 - the...more >>

Article
Do We Have a Bidder? Google TV Ads Wants You   1 Dec, 2008
By: Thomas Haire

If there's a way to put it graphically, I'd say it's best described as Google ♥...more >>

Article
Out With the Old! In With DR!   1 Dec, 2008
By: Thomas Haire

In his 1967 book Rosencrantz & Guildenstern Are Dead, Tom Stoppard wrote, Every exit is an entry...more >>

News
Field Reports   1 Nov, 2008
By: Jacqueline Renfrow,Thomas Haire

Los Angeles - The nation's top 100 media companies had a 4.6-percent revenue hike in 2007, the...more >>

Article
But Wait, There's More: Response ... On The Road   1 Nov, 2008
By: Thomas Haire

October was another busy month on the DR industry's social calendar.

Article
Facing the Regulatory Music   1 Nov, 2008
By: Thomas Haire

As 2008 comes to a close, it seems that, now more than ever, new regulatory and government affairs...more >>




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