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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Field Reports    1 Sep, 2009
By: Jacqueline Renfrow,Thomas Haire

CBS Customizes Super Bowl Ad Prices; Baby Boomers Prefer Online TV; HDTV in More Than Half of U.S....more >>

cover image Article
Esurance's Rise Is Driven by DR    1 Sep, 2009
By: Thomas Haire

"Esurance was built on the direct response marketing channels of search engine marketing and...more >>

News
Field Reports   1 Aug, 2009
By: Jacqueline Renfrow,Thomas Haire

DRMA Marketer of the Year Award Event Set for Sept. 14 in Las Vegas

Article
Sprinting Toward Results ... Now   1 Aug, 2009
By: Thomas Haire

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...more >>

Article
But Wait, There's More: Response ... On The Road   1 Aug, 2009
By: Thomas Haire

July provided a number of different settings for DR industry professionals to get together. From...more >>

Article
A Deep Breath of Summer Prepares Us for the Final Push in 2009   1 Aug, 2009
By: Thomas Haire

There's nothing like a little summer break to refresh and reinvigorate a person. I imagine it's a...more >>

News
Field Reports   1 Jul, 2009
By: Jacqueline Renfrow,Thomas Haire

The nationwide switch of all television signal transmissions from analog to digital was completed...more >>

Article
DR Hits No. 1 on the Charts!   1 Jul, 2009
By: Thomas Haire

Entertainment marketers continue to turn to direct response television as a driver for marketing,...more >>

Article
Billy's Greatest Lesson for DR Pros - Gratitude Is Job No. 1   1 Jul, 2009
By: Thomas Haire

"Thank you so much for the article you wrote on me. I cannot tell you how much it helped my career."

Article
But Wait, There's More: Response ... On The Road   1 Jul, 2009
By: Thomas Haire

But Wait, There's More: Response ... On The Road




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