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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015
By: Thomas Haire

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...more >>

Article
Educating at Brandman University   1 Jan, 2015
By: Thomas Haire

“Not only do we find new ways of effectively increasing the performance of marketing campaigns,...more >>

Article
Long-Form Media Billings Dip $20M … Again   1 Jan, 2015
By: Thomas Haire

After opening 2014 by losing $41 million in the year’s first six months compared to 2013 results,...more >>

Article
Field Reports - January 2015   1 Jan, 2015
By: Doug McPherson,Thomas Haire

Field Reports for January 2015

Article
Editor’s Note: Finding — and Growing — Your Social Voice   1 Jan, 2015
By: Thomas Haire

If you know me personally, what I am about to write will either make you laugh, say “No...more >>

News
Cannella Response Television’s Rob Medved Wins DRMA Member of the Year   17 Dec, 2014
By: Thomas Haire

NEW YORK — Response Magazine and the Direct Response Marketing Alliance (DRMA) salute Rob Medved,...more >>

Article
The Greatest ‘Love’ of All   1 Dec, 2014
By: Thomas Haire

“Building the Subaru brand for the long term, while at the same time ensuring there is enough...more >>

Article
2Q 2014 DR Radio Media Billings Slip $2 Million   1 Dec, 2014
By: Thomas Haire

For the third time in the past four quarters, DR radio media billings took a tumble in...more >>

Article
Field Reports - December 2014   1 Dec, 2014
By: Doug McPherson,Thomas Haire

Field Reports - December 2014

Article
Editor’s Note: Finding the Grey Areas Where Successful Campaigns Reside   1 Dec, 2014
By: Thomas Haire

Given the vast expansion of mobile devices and “wearable” electronics — plus the American...more >>




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