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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
DR Radio Billings Register Best 2Q Since 2007   1 Dec, 2015
By: Thomas Haire

A major boost in the national spot radio sector, as well as big jumps in the “Household,...more >>

Article
Field Reports - December 2015   1 Dec, 2015
By: Doug McPherson,Thomas Haire

Field Reports - December 2015

Article
Editor's Note: 'Don't Read the Comments': A Commentary   1 Dec, 2015
By: Thomas Haire

The expansion of smartphone access has pushed readership of news media further away from print and...more >>

News
Fallout Continues as FanDuel, DraftKings Battle 'Gambling' Tag   18 Nov, 2015
By: Doug McPherson,Thomas Haire

ALBANY, N.Y. – The battle between FanDuel, DraftKings and New York State Attorney General Eric...more >>

News
News Corner November 11, 2015   11 Nov, 2015
By: Doug McPherson,Thomas Haire

News bites from Autobytel, eFulfillment Services, and more.

News
DRMA Announces 8 Nominees for Member of the Year Award   11 Nov, 2015
By: Thomas Haire

SANTA ANA, Calif. – The DRMA – the alliance for performance-based marketers – and Response...more >>

Article
Kantar Methodology Shift Is the Culprit in 2Q Short-Form DRTV Decrease   1 Nov, 2015
By: Thomas Haire

A 39-percent year-over-year decrease in second-quarter 2015 short-form DRTV media billings, as...more >>

Article
Cover Story: Crowning the New ‘Kings’   1 Nov, 2015
By: Thomas Haire

“On behalf of DraftKings, we are honored to win the DRMA Marketer of the Year Award,” says...more >>

Article
Field Reports - November 2015   1 Nov, 2015
By: Doug McPherson,Thomas Haire

Field Reports - November 2015

Article
Editor’s Note: Join the Performance-Based Marketing Evolution   1 Nov, 2015
By: Thomas Haire

Standing on stage at Drai’s Rooftop Nightclub at The Cromwell Las Vegas on the night of October...more >>



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