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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Editor’s Note: Our Journey Ends by Presenting the Consumer Journey — Live   1 Apr, 2017
By: Thomas Haire

April has a special feeling around Response’s offices. That’s because during the past decade,...more >>

News
Marketing Groups Praise Vote to Let ISPs Sell Consumer Data Without Consent; House Sends Bill to Trump's Desk   29 Mar, 2017
By: Doug McPherson,Thomas Haire

WASHINGTON – The United States Senate’s 50-48 vote last week to repeal regulations that forbade...more >>

News
Tristar Sues 2 Competitors in Copper Pan Conflict   15 Mar, 2017
By: Thomas Haire

FAIRFIELD, N.J. – On Feb. 21, Tristar Products Inc., marketer of the Copper Chef™ pan, filed a...more >>

Article
Response Advisors Forum: Keeping Consumers Safe, Secure, and Satisfied   1 Mar, 2017
By: Thomas Haire

As consumers continue to expand their technological literacy thanks to what seems like constant...more >>

Article
DR Radio Billings Pick Up Speed in 3Q 2016   1 Mar, 2017
By: Thomas Haire

The DR radio media billings market’s fourth consecutive quarterly increase was its most...more >>

Article
Cover Story: Big Bark, Bigger Bite   1 Mar, 2017
By: Thomas Haire

“We only look for products we think we can brand,” says Bill McAlister, president and CEO of...more >>

Article
Field Reports — March 2017   1 Mar, 2017
By: Doug McPherson,Thomas Haire

Field Reports — March 2017

Article
Editor’s Note: A New Focus on the Back End of the Journey?   1 Mar, 2017
By: Thomas Haire

During a meeting at the eTail West event in Palm Desert, Calif., late last month, I was speaking...more >>

Article
Cover Story: Not Your Average Home Expansion   1 Feb, 2017
By: Thomas Haire

“Nobody wakes up, out of the blue, and decides to call us for home improvement,” says Marshal...more >>

Article
A Ray of Light for Short-Form DR Billings   1 Feb, 2017
By: Thomas Haire

For the first time since third-quarter 2014, Kantar Media’s short-form DRTV media billings show...more >>



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