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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Field Reports - November 2013   1 Nov, 2013
By: Doug McPherson,Thomas Haire

Concepts TV anniversary Q&A and more industry news.

Article
Editor's Note: Media Malaise Presents Big Challenges   1 Nov, 2013
By: Thomas Haire

Was it really just a year ago in this very space that I wrote this? “Kantar Media’s 2Q 2012...more >>

News
News Corner October 23, 2013   23 Oct, 2013
By: Doug McPherson,Thomas Haire

News bites from Viacom, Argo Marketing Group and more.

Article
DRMA Spotlight: ‘Believers in Video’   1 Oct, 2013
By: Thomas Haire

In March, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Cannella Response...more >>

Article
2Q 2013 Long-Form Media Billings Stumble 3.7 Percent   1 Oct, 2013
By: Thomas Haire

Though Response’s second-quarter 2013 long-form DRTV media billings show a $10.2 million decrease...more >>

Euro-Pro LLC earns the fifth annual DRMA Marketer of the Year Award, while finalists Hampton Direct and Tristar Products also ea Article
Just the Right Blend   1 Oct, 2013
By: Thomas Haire

“There are many companies doing great work in this industry today, as evidenced by the...more >>

Article
Field Reports   1 Oct, 2013
By: Doug McPherson,Thomas Haire

News including DRMA Marketer of the Year winner, TCPA Oct. 16 changes and more.

Article
Editor’s Note: The DR-to-Retail Model Reaches New Heights   1 Oct, 2013
By: Thomas Haire

Though most headlines in the TV advertising space in recent months seem focused on a flailing...more >>

News
Euro-Pro Wins Fifth Annual DRMA Marketer of the Year Award   25 Sep, 2013
By: Thomas Haire

LAS VEGAS – Euro-Pro LLC won the fifth annual Direct Response Marketing Alliance (DRMA) Marketer...more >>

News
News Corner September 18, 2013   18 Sep, 2013
By: Doug McPherson,Thomas Haire

News bites from Thane Direct, a2b Fulfillment, Hawthorne Direct and more.




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