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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Kantar Methodology Shift Is the Culprit in 2Q Short-Form DRTV Decrease   1 Nov, 2015
By: Thomas Haire

A 39-percent year-over-year decrease in second-quarter 2015 short-form DRTV media billings, as...more >>

Article
Cover Story: Crowning the New ‘Kings’   1 Nov, 2015
By: Thomas Haire

“On behalf of DraftKings, we are honored to win the DRMA Marketer of the Year Award,” says...more >>

Article
Field Reports - November 2015   1 Nov, 2015
By: Doug McPherson,Thomas Haire

Field Reports - November 2015

Article
Editor’s Note: Join the Performance-Based Marketing Evolution   1 Nov, 2015
By: Thomas Haire

Standing on stage at Drai’s Rooftop Nightclub at The Cromwell Las Vegas on the night of October...more >>

News
DraftKings Wins Seventh Annual DRMA Marketer of the Year Award   7 Oct, 2015
By: Thomas Haire

LAS VEGAS – DraftKings claimed the seventh annual DRMA Marketer of the Year Award Wednesday...more >>

Article
DRMA Spotlight: 30 Years in, Cannella Response Television Keeps Looking Ahead   1 Oct, 2015
By: Thomas Haire

It’s been one year since we turned the DRMA Spotlight on Burlington, Wis., and Los Angeles-based...more >>

Article
An Automotive Matchmaker   1 Oct, 2015
By: Thomas Haire

“What we’ve learned through the years is that you can be extremely effective at building a...more >>

Article
2Q 2015 Long-Form DRTV Billings Slide Again   1 Oct, 2015
By: Thomas Haire

For the 11th consecutive quarter, long-form DRTV media billings declined year-over-year....more >>

Article
Editor’s Note: Berra’s Wit and ‘Wisdom’ Can Benefit Today’s Marketers   1 Oct, 2015
By: Thomas Haire

When Baseball Hall of Famer Yogi Berra passed away on Sept. 22, remembrances of his stellar career...more >>

News
Ragner Technology, Tristar Products Sue TELEBrands, True Value in Hose Dispute   16 Sep, 2015
By: Thomas Haire

WILMINGTON, Del. – Ragner Technology Corp. and Tristar Products Inc. filed suit in a U.S....more >>



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