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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
DRMA Marketer of the Year Spotlight: J.G. Wentworth Returns to Center Stage   8 Apr, 2010
By: Thomas Haire

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...more >>

Article
Editors Note: New Products Help Drive DR and the Economy as a Whole   5 Apr, 2010
By: Thomas Haire

Last month in Chicago, I had the privilege of once again moderating an Inventors Revue panel at the...more >>

Article
3Q DR Radio Media Billings Crash 37 Percent   5 Mar, 2010
By: Thomas Haire

Third-quarter 2009 DR radio media billings results, provided by Kantar Media (formerly TNS Media...more >>

Alan Gladstone, founder and CEO of Costa Mesa, Calif.-based Anna's Linens Article
Opening the Curtains to DR   4 Mar, 2010
By: Thomas Haire

"We thought that we could tell a story without spotlighting item and price and asking customers to...more >>

Article
DRMA Marketer of the Year Spotlight: HAAN Steams Into the Spotlight   4 Mar, 2010
By: Thomas Haire

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...more >>

Article
Field Reports   4 Mar, 2010
By: Jacqueline Renfrow,Thomas Haire

Field Reports for March 2010 Issue of Response Magazine

Article
Editors Note: ‘And in Our World of Plenty, We Can Spread a Smile of Joy …’   4 Mar, 2010
By: Thomas Haire

“Music is something I must do, business is something I need to do, and Africa is something I have...more >>

Article
3Q 2009 Short-Form Media Billings Slide a Modest 2.1 Percent   4 Feb, 2010
By: Thomas Haire

Marking a fifth-consecutive quarter of decline, 3Q 2009 short-form DRTV media billings fell $23.3...more >>

Article
DRMA Marketer of the Year Spotlight: Tristar Turns to ‘Talkmercials,’ Supports Ovarian Cancer Research   2 Feb, 2010
By: Thomas Haire

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...more >>

Article
Editor's Note: Love Is in the Air ... Don’t Forget to Spend Some Cash to Express It!   29 Jan, 2010
By: Thomas Haire

Ah, February ... the month of love. Sweet thoughts and quotes, like the one from Milne above, tend...more >>




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