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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
What Red October? The Time Is Now for DRTV to Gain Media Market Share    1 Oct, 2009
By: Thomas Haire

Thus far in 2009, Response's media billings research — in-house for long-form DRTV and in...more >>

Article
Field Reports    1 Oct, 2009
By: Jacqueline Renfrow,Thomas Haire

Nearly 800 Go Over the Moon at DRMA Marketer of the Year Event; LaLanne's 95th Birthday Soiree...more >>

cover image Article
Allstar Takes Inaugural Marketer of the Year Honors    1 Oct, 2009
By: Thomas Haire

Scott Boilen says relatable products are the key, while the long-term success of finalists Product...more >>

Article
But Wait, There's More: DRMA Marketer of the Year Award Top 10    1 Sep, 2009
By: Thomas Haire

Response Salutes the Top 10 Nominees in the Inaugural DRMA Marketer of the Year Award Competition

Article
Marketer of the Year Nominees Show True Breadth of Direct Response    1 Sep, 2009
By: Thomas Haire

What does the following — seemingly random — group of successful direct response...more >>

Article
Field Reports    1 Sep, 2009
By: Jacqueline Renfrow,Thomas Haire

CBS Customizes Super Bowl Ad Prices; Baby Boomers Prefer Online TV; HDTV in More Than Half of U.S....more >>

cover image Article
Esurance's Rise Is Driven by DR    1 Sep, 2009
By: Thomas Haire

"Esurance was built on the direct response marketing channels of search engine marketing and...more >>

News
Field Reports   1 Aug, 2009
By: Jacqueline Renfrow,Thomas Haire

DRMA Marketer of the Year Award Event Set for Sept. 14 in Las Vegas

Article
Sprinting Toward Results ... Now   1 Aug, 2009
By: Thomas Haire

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...more >>

Article
But Wait, There's More: Response ... On The Road   1 Aug, 2009
By: Thomas Haire

July provided a number of different settings for DR industry professionals to get together. From...more >>




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