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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
But Wait, There's More: Response ... On The Road   1 Jul, 2009
By: Thomas Haire

But Wait, There's More: Response ... On The Road

Article
Remembering Billy Mays: 1958-2009   1 Jul, 2009
By: Thomas Haire

With those words promoting the massive hit product OxiClean nearly a decade ago, Billy Mays moved...more >>

News
Industry Shocked by Death of Billy Mays   29 Jun, 2009
By: Thomas Haire

TAMPA, Fla. - Powered by the air that you breathe. Activated by the water that you and I drink!"

Article
Is Online Video Living Up to the Hype?   1 Jun, 2009
By: Thomas Haire

Members of Response's Editorial Advisory Board see a possibly breathtaking medium for direct...more >>

Article
Kreg Does a Jig for DR   1 Jun, 2009
By: Thomas Haire

"Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop,...more >>

Article
But Wait, There's More: Response ... On The Road   1 Jun, 2009
By: Thomas Haire

Response Expo 2009 featured more exciting networking events and parties than ever, as the Expo's...more >>

Article
Nothing Moves the World Forward Faster Than New Ideas in Action   1 Jun, 2009
By: Thomas Haire

"Man is still the most extraordinary computer of all."

News
Field Reports   1 May, 2009
By: Jacqueline Renfrow,Thomas Haire

NEW YORK - WPP's Group M has revised its industry-wide measured-media spending forecast for 2009,...more >>

Article
A Seat at the Table   1 May, 2009
By: Thomas Haire

"Direct response has moved from being an afterthought to becoming a weapon that sales management...more >>

Article
But Wait, There's More: Response ... On The Road   1 May, 2009
By: Thomas Haire

The cable and media worlds mixed with the Response team in Southern California during late March...more >>




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