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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Editor's Note: Marketer of the Year Honor Becomes the Industry Standard   18 Oct, 2010
By: Thomas Haire

So began the promotional push in May for the crowning of the second annual Direct Response...more >>

Article
Editor’s Note: Planning Ahead? The 3 Places You Need to Be — Now and Tomorrow   17 Sep, 2010
By: Thomas Haire

Many would-be sages over the years have opined on “the future of direct response marketing.”...more >>

Article
Field Reports   17 Sep, 2010
By: Thomas Haire

Field Reports - September 2010 issue of Response Magazine

Article
Response Magazine's 15th Annual State of the Industry Report   17 Sep, 2010
By: Thomas Haire

Our agency takes maximum advantage of technology as it relates to our media management software....more >>

Article
Heading Up the DR Fan Club   16 Sep, 2010
By: Thomas Haire

More and more companies are heading down the direct response avenue. It makes so much sense,...more >>

Customers Come First at Barclaycard US Article
Customers Come First at Barclaycard US   16 Aug, 2010
By: Thomas Haire

While most organizations advertise simplicity, we are focused on making it simpler for prospective...more >>

Article
Editor's Note: Great Customer Service Helps Heal Many Fractures   16 Aug, 2010
By: Thomas Haire

Any writer with a keyboard or pen can come up with a million and one paeans to the meaning of good...more >>

Article
Response on the Radio   22 Jul, 2010
By: Thomas Haire

Response Magazine's leaders regularly appear on radio and television as experts on the direct...more >>

Article
Long-Form Media Billings Slide 8.1 Percent in 1Q 2010   20 Jul, 2010
By: Thomas Haire

Response’s first-quarter 2010 long-form DRTV media billings research presents a truly mixed bag...more >>

Nationwide Mobilizes  'On Your Side' Article
Nationwide Mobilizes 'On Your Side'   10 Jul, 2010
By: Thomas Haire

Direct response marketing is very important to us, when we think about the traditional marketing...more >>




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