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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


News
Field Reports   1 Dec, 2009
By: Jacqueline Renfrow,Thomas Haire

Field Reports: December 2009

Article
Building a ‘Better’ Real Estate Brand   23 Nov, 2009
By: Thomas Haire

“Because real estate as an industry is going through a transformation, the relevance of direct...more >>

Article
Field Reports   23 Nov, 2009
By: Jacqueline Renfrow,Thomas Haire

Field Reports

Article
Editor's Note: New Testimonial Guides Promise to Change the Game Starting Dec. 1   20 Nov, 2009
By: Thomas Haire

Editor's Note: New Testimonial Guides Promise to Change the Game Starting Dec. 1

Article
‘Tis the Season … or Is It?   13 Nov, 2009
By: Thomas Haire

Closing in on the 2009 holiday season, most analysts are projecting what may be the worst or...more >>

Article
But Wait, There's More: Response ... On the Road   1 Oct, 2009
By: Thomas Haire

But Wait, There's More: Response ... On the Road

Article
What Red October? The Time Is Now for DRTV to Gain Media Market Share    1 Oct, 2009
By: Thomas Haire

Thus far in 2009, Response's media billings research — in-house for long-form DRTV and in...more >>

Article
Field Reports    1 Oct, 2009
By: Jacqueline Renfrow,Thomas Haire

Nearly 800 Go Over the Moon at DRMA Marketer of the Year Event; LaLanne's 95th Birthday Soiree...more >>

cover image Article
Allstar Takes Inaugural Marketer of the Year Honors    1 Oct, 2009
By: Thomas Haire

Scott Boilen says relatable products are the key, while the long-term success of finalists Product...more >>

Article
But Wait, There's More: DRMA Marketer of the Year Award Top 10    1 Sep, 2009
By: Thomas Haire

Response Salutes the Top 10 Nominees in the Inaugural DRMA Marketer of the Year Award Competition




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