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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Field Reports   10 Jun, 2010
By: Thomas Haire

SAN DIEGO — Sir Bob Geldof — founder of the Band Aid Trust, organizer of the renowned 1985...more >>

Article
Run Your Business With Your Head or Your Heart? Why Not Both?   10 Jun, 2010
By: Thomas Haire

The battle between heart and head can be a brutal tussle sometimes. And, at others, it’s clear...more >>

Article
4Q 2009 Short-Form DRTV Media Billings Off 5.2 Percent   7 May, 2010
By: Thomas Haire

The year ends more than $300M down from 2008 results, though the total quarterly number of...more >>

Article
Field Reports   7 May, 2010
By: Thomas Haire

Q&As with Manhattan Media and Inter/Media, as well as a special opinion piece from DRTV legend John...more >>

Bob Geldof Article
Looking Out For Every One   7 May, 2010
By: Thomas Haire

Rock star. Humanitarian. Businessman. Inspirational speaker. Marketer. Five different people? No...more >>

Article
Response Expo Brings the Pages of Response to Life   7 May, 2010
By: Thomas Haire

With the expansion of the Response brand during the past half-decade (including the addition of...more >>

Article
Long-Form Media Billings Rebound $2.6 Million in 4Q 2009   8 Apr, 2010
By: Thomas Haire

Bookending historic second- and third-quarter results, fourth-quarter 2009 long-form DRTV media...more >>

Article
DRMA Marketer of the Year Spotlight: J.G. Wentworth Returns to Center Stage   8 Apr, 2010
By: Thomas Haire

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...more >>

Article
Editors Note: New Products Help Drive DR and the Economy as a Whole   5 Apr, 2010
By: Thomas Haire

Last month in Chicago, I had the privilege of once again moderating an Inventors Revue panel at the...more >>

Article
3Q DR Radio Media Billings Crash 37 Percent   5 Mar, 2010
By: Thomas Haire

Third-quarter 2009 DR radio media billings results, provided by Kantar Media (formerly TNS Media...more >>




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