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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Editor's Note: Love Is in the Air ... Don’t Forget to Spend Some Cash to Express It!   29 Jan, 2010
By: Thomas Haire

Ah, February ... the month of love. Sweet thoughts and quotes, like the one from Milne above, tend...more >>

Jets Audible Into Direct Response Article
Jets Audible Into Direct Response   15 Jan, 2010
By: Thomas Haire

Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch...more >>

Article
Long-Form Media Billings Slide 8 Percent in 3Q 2009   14 Jan, 2010
By: Thomas Haire

Timeslots purchased remain above 600,000 as the average cost of a half-hour block shrinks by...more >>

Article
DRMA Marketer of the Year Spotlight: BJ Global Looks to Expand on Kymaro Success   14 Jan, 2010
By: Thomas Haire

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the...more >>

Article
Field Reports   14 Jan, 2010
By: Thomas Haire

Field Reports: January 2010

Article
Editor’s Note: Fraudulent Affiliate Marketers Earning FTC Scrutiny   14 Jan, 2010
By: Thomas Haire

In mid-December, I had a chance to chat with Rich Cleland, a staff attorney for the Federal Trade...more >>

Surviving the Great Recession Article
Editorial Advisors Forum: Surviving the Great Recession   12 Jan, 2010
By: Thomas Haire

Members of Response’s Editorial Advisory Board clash over how the industry has dealt with the...more >>

Article
Editor’s Note: A Moment to Look Back, but a Month to Look Ahead   9 Dec, 2009
By: Thomas Haire

Every December, it seems like media outlets spend much of their time looking back at the year that...more >>

Article
Regulations Not Typical   1 Dec, 2009
By: Thomas Haire

On Dec. 1, the Federal Trade Commission’s (FTC) new amended Guides Concerning the Use of...more >>

Article
Marketer of the Year Spotlight: Thane Direct Continues to Expand Worldwide Power   1 Dec, 2009
By: Thomas Haire

In its October issue, Response announced and spotlighted the three finalists and winner of the...more >>




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