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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Field Reports   1 Nov, 2010
By: Thomas Haire

In its October 2010 issue, Response announced and spotlighted the three finalists and winner of the...more >>

Article
Editor’s Note: Social Media Growth Outstrips Measurability … But for How Long?   1 Nov, 2010
By: Thomas Haire

As we head into the twilight of 2010, social media marketing continues to be an exploding new...more >>

Your Baby Can Earns Marketer of the Year Award Article
Your Baby Can Earns Marketer of the Year Award   18 Oct, 2010
By: Thomas Haire

Denise Kovac believes a product that educates and empowers children prompts great work from those...more >>

Article
2Q 2010 Long-Form Media Billings Rise 2.8 Percent   18 Oct, 2010
By: Jackie Jones,Thomas Haire

Response’s second-quarter 2010 long-form DRTV media billings research continues the same mixed...more >>

Article
Field Reports   18 Oct, 2010
By: Jackie Jones,Thomas Haire

Field Reports - October 2010 Issue of Response Magazine

Article
Editor's Note: Marketer of the Year Honor Becomes the Industry Standard   18 Oct, 2010
By: Thomas Haire

So began the promotional push in May for the crowning of the second annual Direct Response...more >>

Article
Editor’s Note: Planning Ahead? The 3 Places You Need to Be — Now and Tomorrow   17 Sep, 2010
By: Thomas Haire

Many would-be sages over the years have opined on “the future of direct response marketing.”...more >>

Article
Field Reports   17 Sep, 2010
By: Thomas Haire

Field Reports - September 2010 issue of Response Magazine

Article
Response Magazine's 15th Annual State of the Industry Report   17 Sep, 2010
By: Thomas Haire

Our agency takes maximum advantage of technology as it relates to our media management software....more >>

Article
Heading Up the DR Fan Club   16 Sep, 2010
By: Thomas Haire

More and more companies are heading down the direct response avenue. It makes so much sense,...more >>




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