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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Customers Come First at Barclaycard US Article
Customers Come First at Barclaycard US   16 Aug, 2010
By: Thomas Haire

While most organizations advertise simplicity, we are focused on making it simpler for prospective...more >>

Article
Editor's Note: Great Customer Service Helps Heal Many Fractures   16 Aug, 2010
By: Thomas Haire

Any writer with a keyboard or pen can come up with a million and one paeans to the meaning of good...more >>

Article
Response on the Radio   22 Jul, 2010
By: Thomas Haire

Response Magazine's leaders regularly appear on radio and television as experts on the direct...more >>

Article
Long-Form Media Billings Slide 8.1 Percent in 1Q 2010   20 Jul, 2010
By: Thomas Haire

Response’s first-quarter 2010 long-form DRTV media billings research presents a truly mixed bag...more >>

Nationwide Mobilizes  'On Your Side' Article
Nationwide Mobilizes 'On Your Side'   10 Jul, 2010
By: Thomas Haire

Direct response marketing is very important to us, when we think about the traditional marketing...more >>

Article
Field Reports   10 Jul, 2010
By: Jacqueline Renfrow,Thomas Haire

When online shopping site Groupon launched in November 2008, the idea was to offer big discounts to...more >>

Article
Editor’s Note: Turning the Talking Heads Around on Direct Response   10 Jul, 2010
By: Thomas Haire

During the course of a week in mid-June, I was lucky enough to appear as a guest on a series of...more >>

Article
Total 2009 DR Radio Media Billings Drop 23.3 Percent After 4Q Totals Freefall 28.3 Percent   11 Jun, 2010
By: Thomas Haire

When do you know a market is struggling? When a quarter that shows a 28.3-percent loss — like 4Q...more >>

Article
Field Reports   10 Jun, 2010
By: Thomas Haire

SAN DIEGO — Sir Bob Geldof — founder of the Band Aid Trust, organizer of the renowned 1985...more >>

Article
Run Your Business With Your Head or Your Heart? Why Not Both?   10 Jun, 2010
By: Thomas Haire

The battle between heart and head can be a brutal tussle sometimes. And, at others, it’s clear...more >>




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