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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Long-Form Media Billings Slide 7 Percent in 1Q 2011   1 Jul, 2011
By: Jackie Jones,Thomas Haire

Response’s first-quarter 2011 long-form DRTV media billings research continues to present a...more >>

Article
Editor’s Note: Local Is Global; Global Is Local   1 Jul, 2011
By: Thomas Haire

In this age of immediate global communication, it’s easy to forget that most consumerism remains...more >>

Article
Navigating a Fragmented Media Universe   1 Jun, 2011
By: Thomas Haire

As online and mobile media continue to make inroads with marketers — and online and mobile...more >>

Article
Semprae Fights the Good Fight   1 Jun, 2011
By: Thomas Haire

It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,”...more >>

Article
Editor’s Note: Technological Tools Can Put an End to DR’s Summertime Blues   1 Jun, 2011
By: Thomas Haire

Ah, summer: Cookouts on the patio; relaxed afternoons at the beach; and weeklong vacations in the...more >>

Article
Field Reports June 2011   1 Jun, 2011
By: Bridget McCrea,Doug McPherson,Jackie Jones,Thomas Haire

SAN DIEGO — Earvin "Magic" Johnson — basketball hall-of-famer, renowned entrepreneur and...more >>

Article
Dove Believes in Magic   1 May, 2011
By: Thomas Haire

Unilever’s Rob Candelino says Response Expo keynoter Earvin “Magic” Johnson helps the Dove...more >>

Article
Field Reports May 2011   1 May, 2011
By: Jackie Jones,Thomas Haire

Response Expo 2011 Spotlight: Rosenbaum Makes Response Expo Part of 'Curation Nation'; DRMA...more >>

Article
Editor's Note: Retail? Mobile? Social? The Concepts Come to Life at Response Expo   1 May, 2011
By: Thomas Haire

From the first moments of the opening Keynote Address from Earvin “Magic” Johnson, through the...more >>

Article
Fourth-Quarter 2010 Long-Form DRTV Media Billings Decline $35.5 Million   1 Apr, 2011
By: Jackie Jones,Thomas Haire

Fourth-quarter 2010 long-form DRTV media billings dropped nearly 13 percent to $239,730,400, a...more >>




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