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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Creating Nutrisystem’s Healthy DR Diet   1 Feb, 2011
By: Thomas Haire

If you can measure everything, why wouldn’t you?” says Chris Terrill, chief marketing officer...more >>

Article
Editor’s Note: Investment Community Leads the Latest Upsurge in Social Media Buzz   1 Feb, 2011
By: Thomas Haire

Are you still questioning the value of social media marketing? If so, either you haven’t been...more >>

Article
Field Reports - February 2011   1 Feb, 2011
By: Jackie Jones,Thomas Haire

Field Reports: news and information on the direct response marketing world for February 2011.

Article
Editorial Advisors Forum: DRTV at 25 A Look Back and Ahead   1 Jan, 2011
By: Thomas Haire

The close of 2010 officially marked the end of the direct response television business’ first...more >>

Article
Total Gym's Team Concept   1 Jan, 2011
By: Thomas Haire

Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...more >>

Article
Long-Form Media Billings Crawl Up 0.3 Percent in 3Q 2010   1 Jan, 2011
By: Jackie Jones,Thomas Haire

Long-form media billings in third-quarter 2010 rose a slight 0.3 percent to $244,624,200. Though...more >>

Article
Field Reports   1 Jan, 2011
By: Jackie Jones,Thomas Haire

In its October 2010 issue, Response announced and spotlighted the three finalists and winner of the...more >>

Article
Editor's Note: A Deep Breath, a Glance Back and a (Mobile) Push Forward   1 Jan, 2011
By: Thomas Haire

January is a time to exhale, a time to start fresh, a time for a final look back before forging...more >>

A Bite as Big as His Bark Article
A Bite as Big as His Bark   1 Dec, 2010
By: Thomas Haire

From childhood, I’ve just had a true love of animals and an intense dislike of cruelty,” says...more >>

Article
Field Reports   1 Dec, 2010
By: Jackie Jones,Thomas Haire

In its October 2010 issue, Response announced and spotlighted the three finalists and winner of the...more >>




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