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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Field Reports   1 Jan, 2011
By: Jackie Jones,Thomas Haire

In its October 2010 issue, Response announced and spotlighted the three finalists and winner of the...more >>

Article
Editor's Note: A Deep Breath, a Glance Back and a (Mobile) Push Forward   1 Jan, 2011
By: Thomas Haire

January is a time to exhale, a time to start fresh, a time for a final look back before forging...more >>

A Bite as Big as His Bark Article
A Bite as Big as His Bark   1 Dec, 2010
By: Thomas Haire

From childhood, I’ve just had a true love of animals and an intense dislike of cruelty,” says...more >>

Article
Field Reports   1 Dec, 2010
By: Jackie Jones,Thomas Haire

In its October 2010 issue, Response announced and spotlighted the three finalists and winner of the...more >>

Article
Editor’s Note: Giving Should Not Be Merely a Seasonal Act   1 Dec, 2010
By: Thomas Haire

Each holiday season, out thoughts tend to turn to what we are most thankful for: friends, family,...more >>

Lead The Charge Article
Lead The Charge    1 Nov, 2010
By: Thomas Haire

Adds Ken Derrett, the team’s senior vice president/chief marketing officer, “It’s about...more >>

Article
Field Reports   1 Nov, 2010
By: Thomas Haire

In its October 2010 issue, Response announced and spotlighted the three finalists and winner of the...more >>

Article
Editor’s Note: Social Media Growth Outstrips Measurability … But for How Long?   1 Nov, 2010
By: Thomas Haire

As we head into the twilight of 2010, social media marketing continues to be an exploding new...more >>

Your Baby Can Earns Marketer of the Year Award Article
Your Baby Can Earns Marketer of the Year Award   18 Oct, 2010
By: Thomas Haire

Denise Kovac believes a product that educates and empowers children prompts great work from those...more >>

Article
2Q 2010 Long-Form Media Billings Rise 2.8 Percent   18 Oct, 2010
By: Jackie Jones,Thomas Haire

Response’s second-quarter 2010 long-form DRTV media billings research continues the same mixed...more >>




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