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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


News
News Corner June 29, 2016   29 Jun, 2016
By: Doug McPherson,Thomas Haire

News bites from Music Choice, National Merchants Association and more.

News
DRMA Starts 3 Committees to Expand Member Involvement   15 Jun, 2016
By: Thomas Haire

SANTA ANA, Calif. – As part of the celebration of its 10th anniversary, the DRMA – the alliance...more >>

Article
Response Advisors Forum: What’s the Attribution Solution?   1 Jun, 2016
By: Thomas Haire

Consumers are driving marketing more than ever, responding to marketers’ messages wherever,...more >>

Article
‘What Happens in Vegas ...’   1 Jun, 2016
By: Thomas Haire

“Performance-based marketing allows us to be able to react in real time to consumers’ needs,”...more >>

Article
DR Radio Doubles Down on Success    1 Jun, 2016
By: Thomas Haire

Fourth-quarter 2015 DR radio media billings enjoyed a $2.1 million rise from the same timeframe one...more >>

Article
Field Reports June 2016   1 Jun, 2016
By: Doug McPherson,Thomas Haire

Field Reports June 2016

Article
Editor’s Note: Thinking Like a Consumer Could Help Your Attribution Modeling   1 Jun, 2016
By: Thomas Haire

While working through responses from our Response Advisory Board members to the questions that make...more >>

News
News Corner June 1, 2016   1 Jun, 2016
By: Doug McPherson,Thomas Haire

News bites from Dish Network, the National Merchants Association, and more.

News
News Corner May 4, 2016   4 May, 2016
By: Doug McPherson,Thomas Haire

News bites from Autobytel, Atomic Direct, and more.

Article
DRMA Spotlight: A More Expansive Offering   1 May, 2016
By: Thomas Haire

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of...more >>



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