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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
An Automotive Matchmaker   1 Oct, 2015
By: Thomas Haire

“What we’ve learned through the years is that you can be extremely effective at building a...more >>

Article
2Q 2015 Long-Form DRTV Billings Slide Again   1 Oct, 2015
By: Thomas Haire

For the 11th consecutive quarter, long-form DRTV media billings declined year-over-year....more >>

Article
Editor’s Note: Berra’s Wit and ‘Wisdom’ Can Benefit Today’s Marketers   1 Oct, 2015
By: Thomas Haire

When Baseball Hall of Famer Yogi Berra passed away on Sept. 22, remembrances of his stellar career...more >>

News
Ragner Technology, Tristar Products Sue TELEBrands, True Value in Hose Dispute   16 Sep, 2015
By: Thomas Haire

WILMINGTON, Del. – Ragner Technology Corp. and Tristar Products Inc. filed suit in a U.S....more >>

News
DRMA Announces Nominees for 2015 Marketer of the Year Award   2 Sep, 2015
By: Thomas Haire

SANTA ANA, Calif. – The DRMA – the alliance for performance-based marketers – and Response...more >>

Article
Response’s 20th Annual State of the Industry Report   1 Sep, 2015
By: Thomas Haire

“It’s a vibrant time to be in this business,” says Doug Garnett, founder and CEO of Portland,...more >>

Article
The Rubber Meets the Road   1 Sep, 2015
By: Thomas Haire

“If you think about tires, you don’t necessarily think high-tech — especially when it comes...more >>

Article
1Q 2015 DR Radio Media Billings Stay Positive   1 Sep, 2015
By: Thomas Haire

Though first-quarter 2015 DR radio media billings gained only $225,800 more than results from the...more >>

Article
Field Reports - September 2015   1 Sep, 2015
By: Doug McPherson,Thomas Haire

Field Reports for September 2015

Article
Editor’s Note: Fantasy-Level Media Investments Signal Huge Opportunities   1 Sep, 2015
By: Thomas Haire

During my annual fantasy football league draft — yes, I am one of the reportedly 35 million-plus...more >>



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