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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Kantar Clarifies Dour 3Q 2013 Short-Form DRTV Billings   1 Feb, 2014
By: Thomas Haire

Shortly after Kantar Media’s third-quarter 2013 short-form DRTV media billings results arrived in...more >>

Article
Field Reports - February 2014   1 Feb, 2014
By: Doug McPherson,Thomas Haire

Hall of Famers announced; Mike Ackerman obituary; SENSA responds to FTC ruling

Article
Editor's Note: Healthcare Marketers Point the Way to Marketing’s Future   1 Feb, 2014
By: Thomas Haire

Perhaps no industry is undergoing more change than the healthcare space. From medical providers to...more >>

News
Celebrate St. Patrick’s Day at the DRMA Chicago Reception    29 Jan, 2014
By: Thomas Haire

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) invites its members and...more >>

News
A Super Choice: Brian Billick, former Super Bowl Winning Coach, Set to Deliver Response Expo Keynote on April 29   29 Jan, 2014
By: Thomas Haire

SANTA ANA, Calif. – Brian Billick, who led the NFL’s Baltimore Ravens to their first Super Bowl...more >>

News
Michael Ackerman, a Founding Father of DRTV, Dead at 66   22 Jan, 2014
By: Thomas Haire

NEW YORK – Michael Ackerman, long associated with Emson Inc., and one of the leading product...more >>

Article
DRMA Spotlight: Finding the Right Mojo   1 Jan, 2014
By: Thomas Haire

At first it was humbling. Direct response is unlike any industry I had seen before,” says Gregory...more >>

Article
Response Advisors Forum: Let’s Get Digital   1 Jan, 2014
By: Thomas Haire

With digital and online marketing opportunities continuing to draw interest from marketers big and...more >>

Steeming the Competetion feature image Article
‘Steeming’ the Competition   1 Jan, 2014
By: Thomas Haire

“Being the brand leader in our market makes direct response marketing essential,” says Justin...more >>

Article
3Q 2013: Long-Form Media Billings Stumble Yet Again   1 Jan, 2014
By: Thomas Haire

Response’s long-form media billings research for third-quarter 2013 shows measured results...more >>




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