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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Editor's Note: Reach + Responsiveness Will Make TV and Mobile a Dynamic Duo   1 Aug, 2014
By: Thomas Haire

Early in July, analysts from eMarketer predicted that overall ad spending in the U.S. would rise...more >>

Article
Editor's Note: Wherever the Order Comes From, It’s Still About Getting Paid   1 Jul, 2014
By: Thomas Haire

As consumers continue to drive the direct and digital marketing economy, making purchases in almost...more >>

Article
DRMA Spotlight: The Vantiv Advantage   1 Jul, 2014
By: Thomas Haire

Vantiv, based in Symmes Township, Ohio — with offices in Dallas, Houston, Louisville, Tinley...more >>

Article
The Zumba Revolution   1 Jul, 2014
By: Thomas Haire

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...more >>

Article
The Struggle Continues for Long-Form in 1Q 2014   1 Jul, 2014
By: Thomas Haire

Long-form DRTV media billings continued to lose ground in first-quarter 2014, as Response’s...more >>

Article
Finding the 'Magic'   1 Jun, 2014
By: Thomas Haire

“As someone who has been in the business for more than 40 years and been in almost every...more >>

Article
DR Radio Billings Lose Frequency in 4Q 2013   1 Jun, 2014
By: Thomas Haire

DR radio media billings for 2013 fell just short of the $40 million mark, closing out at...more >>

Article
Editor's Note: Consumers Drag Marketers Into Mobile Future   1 Jun, 2014
By: Thomas Haire

Late last year, I decided to upgrade from a 30-game plan to full season tickets in 2014 for the Los...more >>

High Pressure, High Flow Article
High Pressure, High Flow   1 May, 2014
By: Thomas Haire

“Briggs & Stratton and our retail partners — we appreciate the value direct response can bring...more >>

Article
Short-Form DRTV Media Wraps Unsightly 2013   1 May, 2014
By: Thomas Haire

Fourth-quarter 2013 short-form DRTV media billings provided by Kantar Media slipped by more than...more >>




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