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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Cover Story: Marketing With High Marks   1 Jun, 2017
By: Thomas Haire

“I’ve been doing it so long now that it’s hard to remember there being a divide” says Chris...more >>

Article
DR Radio Billings Continue Winning Streak to Close 2016   1 Jun, 2017
By: Thomas Haire

A fifth consecutive quarterly increase for the DR radio media billings market isn’t the biggest...more >>

Article
Editor’s Note: The Third Leg — Media Drives Technology and Commerce   1 Jun, 2017
By: Thomas Haire

Recently, the Response team was brainstorming on our positioning in the evolving world of media,...more >>

Article
Cover Story: Funnels and Foundations   1 May, 2017
By: Thomas Haire

“The line is quickly fading between the brand and performance-based marketing mindsets,” says...more >>

Article
Short-Form DRTV Billings Close 2016 on the Rise   1 May, 2017
By: Thomas Haire

After an arduous two-year losing streak ended in the third quarter, Kantar Media’s fourth-quarter...more >>

Article
Field Reports May 2017   1 May, 2017
By: Doug McPherson,Thomas Haire

Field Reports for May 2017 issue of Response Magazine.

Article
Editor’s Note: Why Fear Change? Instead, ‘Be the Change’   1 May, 2017
By: Thomas Haire

Prior to Sugar Ray Leonard’s stellar keynote address at Response Expo on April 25, John...more >>

Article
The Signs From Trump’s First 75 — What Should Performance-Based Marketers Know   11 Apr, 2017
By: Thomas Haire

For its contribution to this month’s DRMA Voice, the DRMA Education Committee decided to tackle...more >>

Article
DRMA Spotlight: Thriving With Change   1 Apr, 2017
By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...more >>

Article
Cover Story: Building a Marketing Monster   1 Apr, 2017
By: Thomas Haire

“Even when we are serving a brand message, I always think about it from a performance aspect,”...more >>



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