Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
3Q 2013 DR Radio Media Billings Slip 5.4 Percent   1 Mar, 2014
By: Thomas Haire

Third-quarter 2013 DR radio media billings — provided by Kantar Media — fell by $568,800...more >>

Article
Field Reports   1 Mar, 2014
By: Doug McPherson,Thomas Haire

Field Reports for March 2014

Article
Editor's Note: Housewares Finds Plenty of Green Using Direct Concepts   1 Mar, 2014
By: Thomas Haire

On March 17, Response and the Direct Response Marketing Alliance (DRMA) will host a networking...more >>

Article
A Direct Advantage   1 Feb, 2014
By: Thomas Haire

“For Premera’s Medicare Advantage product launch, our challenge was to grow plan membership in...more >>

Article
Kantar Clarifies Dour 3Q 2013 Short-Form DRTV Billings   1 Feb, 2014
By: Thomas Haire

Shortly after Kantar Media’s third-quarter 2013 short-form DRTV media billings results arrived in...more >>

Article
Field Reports - February 2014   1 Feb, 2014
By: Doug McPherson,Thomas Haire

Hall of Famers announced; Mike Ackerman obituary; SENSA responds to FTC ruling

Article
Editor's Note: Healthcare Marketers Point the Way to Marketing’s Future   1 Feb, 2014
By: Thomas Haire

Perhaps no industry is undergoing more change than the healthcare space. From medical providers to...more >>

News
Celebrate St. Patrick’s Day at the DRMA Chicago Reception    29 Jan, 2014
By: Thomas Haire

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) invites its members and...more >>

News
A Super Choice: Brian Billick, former Super Bowl Winning Coach, Set to Deliver Response Expo Keynote on April 29   29 Jan, 2014
By: Thomas Haire

SANTA ANA, Calif. – Brian Billick, who led the NFL’s Baltimore Ravens to their first Super Bowl...more >>

News
Michael Ackerman, a Founding Father of DRTV, Dead at 66   22 Jan, 2014
By: Thomas Haire

NEW YORK – Michael Ackerman, long associated with Emson Inc., and one of the leading product...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals