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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Response Magazine’s 19th Annual State of the Industry Report   1 Sep, 2014
By: Thomas Haire

We are knocking on the door of the 2014 holiday shopping season and now — more than ever —...more >>

Article
Personable, Proactive, Powerful   1 Sep, 2014
By: Thomas Haire

“We are clearer now about our responsibility to meet the future than ever before,” says Greg...more >>

Article
1Q 2014 DR Radio Billings Jump 28.5 Percent   1 Sep, 2014
By: Thomas Haire

DR radio media billings gained nearly $3.2 million in first-quarter 2014 compared to results from...more >>

Article
Field Reports - September 2014   1 Sep, 2014
By: Doug McPherson,Thomas Haire

Field Reports - September 2014

Article
Editor’s Note: Renker’s Message Resonates, Whether It’s 2001 or 2014   1 Sep, 2014
By: Thomas Haire

When I took over the editorial helm of Response in March 2001, I had a lot more (and darker) hair,...more >>

News
DRMA Announces 10 Nominees for Marketer of the Year Award   13 Aug, 2014
By: Thomas Haire

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...more >>

News
Renker Headlines ‘Titans of Direct Response’ Event, Sept. 11-12   6 Aug, 2014
By: Thomas Haire

STAMFORD, Conn. – The direct, digital and data-driven marketing space welcomes a new event to its...more >>

Article
DRMA Spotlight: Hitting a Marketing & Production Home Run   1 Aug, 2014
By: Thomas Haire

“When Rob Albert and I formed Grand Slam Direct, we didn’t want to be just another production...more >>

Article
Tele-'Marvelous'   1 Aug, 2014
By: Thomas Haire

Experts say the offerings in teleservices are changing at blinding speeds and marketers who...more >>

Article
Marketing a Masterpiece   1 Aug, 2014
By: Thomas Haire

“For our business in particular, the synergies that direct response provides are immense,” says...more >>




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