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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Field Reports - March 2015   1 Mar, 2015
By: Doug McPherson,Thomas Haire

News and analysis from around the direct, digital and data-driven marketing world.

Article
Editor’s Note: Introducing the ‘Metrix’ System: New Research for All Marketers Using DR   1 Mar, 2015
By: Thomas Haire

Last month, Response debuted a research page created in conjunction with an impressive new company...more >>

Article
Behind the Mask   1 Feb, 2015
By: Thomas Haire

“I don’t understand why every consumer package goods (CPG) marketer doesn’t have a DR...more >>

Article
Short-Form DRTV Billings Rise 4 Percent in 3Q 2014   1 Feb, 2015
By: Thomas Haire

Third-quarter 2014 short-form DRTV media billings results from Kantar Media showed a 4-percent...more >>

Article
Introducing DRMetrix: The Next Generation in Direct Response Research   1 Feb, 2015
By: Thomas Haire

TEMECULA, Calif. — Industry veteran Joseph Gray, founder and former CEO of Media Property...more >>

Article
Editor’s Note: Building Better Events Starts With Keeping Attendees Top of Mind   1 Feb, 2015
By: Thomas Haire

Attending trade shows and conferences is a crucial part of my job at the editorial helm of...more >>

News
Catch Up With Old Friends and Meet New Ones at the DRMA Chicago Reception    28 Jan, 2015
By: Thomas Haire

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) invites its members and...more >>

Article
Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015
By: Thomas Haire

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...more >>

Article
Educating at Brandman University   1 Jan, 2015
By: Thomas Haire

“Not only do we find new ways of effectively increasing the performance of marketing campaigns,...more >>

Article
Long-Form Media Billings Dip $20M … Again   1 Jan, 2015
By: Thomas Haire

After opening 2014 by losing $41 million in the year’s first six months compared to 2013 results,...more >>




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