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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
DR Hall of Fame Roundtable: The Pioneering Spirit!   1 Apr, 2014
By: Thomas Haire

Response Magazine and its Advisory Board will welcome the inductees for the second class of the...more >>

Article
Response Advisors Forum: An Old Foe Becomes a Best Friend   1 Apr, 2014
By: Thomas Haire

With retail distribution becoming a necessary goal for traditional direct response marketers —...more >>

Getting Better Every Day - Cover Story April 2014 Article
Getting Better Every Day   1 Apr, 2014
By: Thomas Haire

“I love telling traditional brands that are coming into the direct response space, ‘Forget what...more >>

Article
4Q 2013 Long-Form DRTV Media Results Round Out Somber Year   1 Apr, 2014
By: Thomas Haire

Fourth-quarter 2013 long-form DRTV media billings dropped $13.2 million (5.3 percent) compared with...more >>

Article
Field Reports - April 2014   1 Apr, 2014
By: Doug McPherson,Thomas Haire

Field Reports - April 2014: News and information from around the direct, digital and data-driven...more >>

Article
Editor's Note: Trudeau Story Points the Finger at ‘Self-Regulation’ … Again   1 Apr, 2014
By: Thomas Haire

If there’s one thing that separates former “As Seen on TV” pitchman and marketer Kevin...more >>

News
News Corner March 26, 2014   26 Mar, 2014
By: Doug McPherson,Thomas Haire

News bites from InterMedia Entertainment, Blue Vase Marketing and more.

Puck’s Housewares Masterpiece Article
Puck’s Housewares Masterpiece   1 Mar, 2014
By: Thomas Haire

“It’s always exciting to bring something new to market, especially at something like the...more >>

Article
3Q 2013 DR Radio Media Billings Slip 5.4 Percent   1 Mar, 2014
By: Thomas Haire

Third-quarter 2013 DR radio media billings — provided by Kantar Media — fell by $568,800...more >>

Article
Field Reports   1 Mar, 2014
By: Doug McPherson,Thomas Haire

Field Reports for March 2014




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