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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Editorial Advisory Board Forum — Can Playing Politics Pay for DR Experts?   1 Nov, 2011
By: Thomas Haire

With just a year until the 2012 presidential general election, buzz is already heating up about the...more >>

Article
Editor’s Note: 30 Days of Thanks in a Single Page   1 Nov, 2011
By: Thomas Haire

As the calendar flipped to November, I noted a number of people on Facebook taking part in...more >>

Article
Field Reports - November 2011   1 Nov, 2011
By: Jackie Jones,Thomas Haire

Field Reports - November 2011 Issue

Article
DRMA Spotlight: ‘Building Brand’ the Right Way   1 Nov, 2011
By: Thomas Haire

DRMA Spotlight: ‘Building Brand’ the Right Way with Doug Garnett

DRMA Marketer of the Year Article
Marketer of the Year: Hearthware Cooks Up a Big Victory    1 Oct, 2011
By: Thomas Haire

Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance...more >>

Article
2Q 2011 Long-Form Media Billings Dip 9.8 Percent   1 Oct, 2011
By: Jackie Jones,Thomas Haire

Response’s second-quarter 2011 long-form DRTV media billings research shows a continuing decline...more >>

Article
Field Reports    1 Oct, 2011
By: Jackie Jones,Thomas Haire

LAS VEGAS — A full house of nearly 600 people saw Hearthware Inc. win the Direct Response...more >>

Article
Editor’s Note: Jobs' Creativity Paves the Way for Forward-Thinking Marketers   1 Oct, 2011
By: Thomas Haire

Upon landing at Los Angeles International Airport on Wednesday afternoon, Oct. 5 — returning from...more >>

Article
Response Magazine’s 16th Annual State of the Industry Report   1 Sep, 2011
By: Thomas Haire

Continued economic troubles. The expansion of regulation, especially the possibility of a “Do Not...more >>

Niko Drakoulis and Billy Campbell combine TV, mobile, social and local retail into the TV business’ newest — and perhaps most po Article
Akoo Arrives   1 Sep, 2011
By: Thomas Haire

Direct response marketing depends on the platform that you’re talking about,” says Niko...more >>




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