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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Editor's Note: From Bloodlines to the Bottom Line   1 Jul, 2012
By: Thomas Haire

Our feature story this month on multi-generational families in the direct response business started...more >>

Article
Cover Story: The Deal Is in the Mail   1 Jun, 2012
By: Thomas Haire

“Direct absolutely helps build brand,” says Chris Rimlinger, senior vice president of marketing...more >>

Article
DRMA Spotlight: New Digs, but the Same Commitment to Excellence   1 Jun, 2012
By: Thomas Haire

Bob Yallen says Inter/Media's new home is part and parcel of the 38-year-old agency’s winning...more >>

Article
Field Reports: Response Expo 2012 Recap   1 Jun, 2012
By: Jackie Jones,Thomas Haire

SAN DIEGO — Former Blue Angels leader John Foley drew a crowd of nearly 700 attendees to the...more >>

Article
Editor’s Note: While Some Remain Down in the Mouth, Most DR Indicators Are Up   1 Jun, 2012
By: Thomas Haire

For much of the past three-and-a-half years, the direct response marketing industry has been...more >>

Article
Response Advisors Forum: Does Social Sell?   1 Jun, 2012
By: Thomas Haire

Facebook. Twitter. Pinterest. Blogs. Message boards. Consumer-review websites. What do all of...more >>

Article
DRMA Spotlight: New Digs, but the Same Commitment to Excellence   1 Jun, 2012
By: Thomas Haire

The incredible attention to detail at the Inter/Media Group of Companies’® brand new home office...more >>

Article
DRMA Spotlight: An Icon for the Future   10 May, 2012
By: Thomas Haire

Nancy Lazkani points to the growing Hispanic market and digital TV as key opportunities for direct...more >>

Article
Field Reports - May 2012   1 May, 2012
By: Jackie Jones,Thomas Haire

WASHINGTON — Timeliness, truthful discussion and thought-provoking meetings headlined the “DMA...more >>

Article
2012 Cable Network Directory   1 May, 2012
By: Thomas Haire

Information from more than 100 networks.




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