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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Field Reports    1 Oct, 2011
By: Jackie Jones,Thomas Haire

LAS VEGAS — A full house of nearly 600 people saw Hearthware Inc. win the Direct Response...more >>

Article
Editor’s Note: Jobs' Creativity Paves the Way for Forward-Thinking Marketers   1 Oct, 2011
By: Thomas Haire

Upon landing at Los Angeles International Airport on Wednesday afternoon, Oct. 5 — returning from...more >>

Article
Response Magazine’s 16th Annual State of the Industry Report   1 Sep, 2011
By: Thomas Haire

Continued economic troubles. The expansion of regulation, especially the possibility of a “Do Not...more >>

Niko Drakoulis and Billy Campbell combine TV, mobile, social and local retail into the TV business’ newest — and perhaps most po Article
Akoo Arrives   1 Sep, 2011
By: Thomas Haire

Direct response marketing depends on the platform that you’re talking about,” says Niko...more >>

Article
Editor’s Note: In Less Than 2 Decades, DR Rises to the Top of the Marketing World   1 Sep, 2011
By: Thomas Haire

Next month marks the first issue of Response’s 20th year in publication. Having been here for...more >>

Article
Field Reports - August 2011 Issue   1 Aug, 2011
By: Jackie Jones,Thomas Haire

Field Reports - August 2011 Issue

State Farm Insurance Article
State Farm's DR Driver   1 Aug, 2011
By: Thomas Haire

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before...more >>

Article
Editor's Note: 'Unity in the Community' Is More Than a Slogan   1 Aug, 2011
By: Thomas Haire

This month, Response and the Direct Response Marketing Alliance (DRMA) are pleased to announce the...more >>

Article
Lincoln Educational Services Gets Schooled   1 Jul, 2011
By: Thomas Haire

For Lincoln, direct response has always been the No. 1 source of marketing success,” says Piper...more >>

Article
Long-Form Media Billings Slide 7 Percent in 1Q 2011   1 Jul, 2011
By: Jackie Jones,Thomas Haire

Response’s first-quarter 2011 long-form DRTV media billings research continues to present a...more >>




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