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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
No Splitting Hairs   1 Feb, 2012
By: Thomas Haire

“Yes, you can build the premier medical services provider in its category with direct...more >>

Article
Field Reports - February 2012   1 Feb, 2012
By: Jackie Jones,Thomas Haire

Springer’s ‘Circus’ Remains a Haven for DRTV Marketers; Turner Believes Horizon Will Continue...more >>

Article
Editor’s Note: The DRMA at 5: A Milestone Due to Your Hard Work and Support   1 Feb, 2012
By: Thomas Haire

It’s hard to believe that it’s been five years since Response Publisher John Yarrington and I...more >>

Article
Long-Form Media Billings Dip 3.7% in 3Q 2011   1 Jan, 2012
By: Jackie Jones,Thomas Haire

Long-form media billings in third-quarter 2011 dropped 3.7 percent to $235,493,400. The decrease...more >>

Article
News: Field Reports — January 2012   1 Jan, 2012
By: Jackie Jones,Thomas Haire

Thane Keeps the Momentum Going; TV Pitchman Trudeau Loses $37.6 Million Appeal; Obama Kicks Off TV...more >>

Article
Getting a Jump on the New Year   1 Jan, 2012
By: Thomas Haire

As 2012 gets underway, direct response marketers are faced with another year of challenges,...more >>

Ride of a Lifetime with Eric Watterson Article
The Ride of a Lifetime   1 Jan, 2012
By: Thomas Haire

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director,...more >>

Article
Editor’s Note: Adding Value and Accessibility Helps Our Readers, Advertisers   1 Jan, 2012
By: Thomas Haire

As we kick off 2012, you will notice a few different additions to the pages of Response, each...more >>

Article
Newegg Becomes a DR Geek   1 Dec, 2011
By: Thomas Haire

"Direct response has to be a critical component to your marketing strategy,” says Bernard Luthi,...more >>

Article
Kleinman Named Inaugural DRMA Member of the Year   1 Dec, 2011
By: Thomas Haire

Response Magazine and the Direct Response Marketing Alliance (DRMA) is proud to announce that...more >>




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