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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Field Reports - September 2012   1 Sep, 2012
By: Doug McPherson,Thomas Haire

Direct response industry news.

Article
Cover Story: Spinning a Winning Web   1 Sep, 2012
By: Thomas Haire

Ryan Campbell says a DR-to-retail campaign is the perfect fit for Spyder Products’ power tool...more >>

Article
1Q 2012 DR Radio Media Billings Slip 7.7 Percent   1 Sep, 2012
By: Thomas Haire

Yes, DR radio media billings dropped slightly from 2011’s meteoric rise in first-quarter results,...more >>

Article
DRMA Spotlight: Extending a Long Winning Streak   1 Sep, 2012
By: Thomas Haire

“We’re really picky with the items that we choose,” says Steve Heroux, founder and CEO of...more >>

Article
Response Magazine’s 17th Annual State of the Industry Report   1 Sep, 2012
By: Thomas Haire

Another year down, yet many of the issues facing the direct response marketing business remain the...more >>

Article
Editor's Note: A Commitment to Marketers and Service Providers Drives Our Business   1 Sep, 2012
By: Thomas Haire

This month, Response and the Direct Response Marketing Alliance (DRMA) will honor the top nominees...more >>

News
DRMA Announces Top Nominees for 2012 Marketer of the Year Award   8 Aug, 2012
By: Thomas Haire

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...more >>

Article
Cover Story: DR Shines Bright for SunSetter   1 Aug, 2012
By: Thomas Haire

Direct response means everything to us. It’s the driver for our business,” says Jonathan...more >>

Article
1Q Short-Form DRTV Media Billings Hold Steady   1 Aug, 2012
By: Thomas Haire

First-quarter 2012 short-form DRTV media billings results provided by Kantar Media were nearly...more >>

Article
Editor's Note: Controversy Over NBC Olympics Coverage Gives Marketers a Golden Message   1 Aug, 2012
By: Thomas Haire

During the first few days of the London Summer Olympics late last month, controversy raged on...more >>




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