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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Cover Story: DR Shines Bright for SunSetter   1 Aug, 2012
By: Thomas Haire

Direct response means everything to us. It’s the driver for our business,” says Jonathan...more >>

Article
1Q Short-Form DRTV Media Billings Hold Steady   1 Aug, 2012
By: Thomas Haire

First-quarter 2012 short-form DRTV media billings results provided by Kantar Media were nearly...more >>

Article
Editor's Note: Controversy Over NBC Olympics Coverage Gives Marketers a Golden Message   1 Aug, 2012
By: Thomas Haire

During the first few days of the London Summer Olympics late last month, controversy raged on...more >>

News
News Corner August 1, 2012   1 Aug, 2012
By: Doug McPherson,Thomas Haire

News Corner August 1, 2012

News
News Corner July 25, 2012   25 Jul, 2012
By: Thomas Haire

News Corner July 25, 2012

Article
Long-Form Media Billings Rise 2.8 Percent in 1Q 2012   1 Jul, 2012
By: Jackie Jones,Thomas Haire

Spending in the top 30 markets dips 10.2 percent, while the total number of time slots purchased...more >>

Article
Cover Story: Swimming With Sharks   1 Jul, 2012
By: Thomas Haire

Swimming With Sharks The Godfather of Urban Fashion" and "Shark Tank"TV star Daymond John takes...more >>

Article
Editor's Note: From Bloodlines to the Bottom Line   1 Jul, 2012
By: Thomas Haire

Our feature story this month on multi-generational families in the direct response business started...more >>

Article
Cover Story: The Deal Is in the Mail   1 Jun, 2012
By: Thomas Haire

“Direct absolutely helps build brand,” says Chris Rimlinger, senior vice president of marketing...more >>

Article
DRMA Spotlight: New Digs, but the Same Commitment to Excellence   1 Jun, 2012
By: Thomas Haire

Bob Yallen says Inter/Media's new home is part and parcel of the 38-year-old agency’s winning...more >>




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