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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Zadspace Article
DRMA Spotlight: Zadspace Turns the Box Upside Down   1 Oct, 2012
By: Thomas Haire

Our biggest accomplishment with Zadspace in the past year is turning an idea into a reality,”...more >>

Article
Cover Story: A Taste of Victory   1 Oct, 2012
By: Thomas Haire

With our background as an Internet company that has crossed over to more traditional channels, this...more >>

Article
2Q 2012 Long-Form Media Billings Leap $32 Million   1 Oct, 2012
By: Thomas Haire

Response’s second-quarter 2012 long-form DRTV media billings results are the best for a second...more >>

Article
Field Reports October 2012   1 Oct, 2012
By: Doug McPherson,Thomas Haire

LAS VEGAS — SENSA Products LLC was awarded the fourth annual Direct Response Marketing Alliance...more >>

Article
Editor’s Note: The FTC Leans Hard on the DR Business … Again   1 Oct, 2012
By: Thomas Haire

The recent spate of Federal Trade Commission (FTC) announcements against DR marketers is the...more >>

News
SENSA Wins Fourth Annual DRMA Marketer of the Year Award   13 Sep, 2012
By: Thomas Haire

LAS VEGAS – SENSA Products LLC won the fourth annual Direct Response Marketing Alliance (DRMA)...more >>

Article
Field Reports - September 2012   1 Sep, 2012
By: Doug McPherson,Thomas Haire

Direct response industry news.

Article
Cover Story: Spinning a Winning Web   1 Sep, 2012
By: Thomas Haire

Ryan Campbell says a DR-to-retail campaign is the perfect fit for Spyder Products’ power tool...more >>

Article
1Q 2012 DR Radio Media Billings Slip 7.7 Percent   1 Sep, 2012
By: Thomas Haire

Yes, DR radio media billings dropped slightly from 2011’s meteoric rise in first-quarter results,...more >>

Article
DRMA Spotlight: Extending a Long Winning Streak   1 Sep, 2012
By: Thomas Haire

“We’re really picky with the items that we choose,” says Steve Heroux, founder and CEO of...more >>




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