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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Response Advisors Forum: The Future’s So Bright?   1 Jan, 2013
By: Thomas Haire

With solid results during the first three quarters of 2012, the direct response television media...more >>

Article
Hitting a Marketing High Note   1 Jan, 2013
By: Thomas Haire

“We like to cover all angles,” says Larry Balaban, co-founder of the Baby Genius brand of...more >>

Article
Long-Form Media Billings Stay Flat in 3Q 2012   1 Jan, 2013
By: Thomas Haire

Long-form media billings research from Response in third-quarter 2012 shows a steady market...more >>

Article
Field Reports - January 2013   1 Jan, 2013
By: Thomas Haire

DRMA Member of the Year. Response Magazine and the Direct Response Marketing Alliance (DRMA)...more >>

Article
Editor’s Note: Making Resolutions That Stick   1 Jan, 2013
By: Thomas Haire

Many people say that New Year’s resolutions often end up on the trash heap of good intentions by...more >>

News
News Corner December 19, 2012   19 Dec, 2012
By: Doug McPherson,Thomas Haire

News Corner December 19, 2012

News
Icon Media Direct’s Nancy Lazkani Wins DRMA Member of the Year   19 Dec, 2012
By: Thomas Haire

NEW YORK – Response Magazine and the Direct Response Marketing Alliance (DRMA) salutes Nancy...more >>

Article
IMS Top 50 Infomercials and Spots of 2012   1 Dec, 2012
By: Elizabeth A. Kline,Jennifer Muniz,Mike Pewterbaugh,Thomas Haire

Once again, Response Magazine is proud to present one of its most popular annual features. For the...more >>

Article
Looking Beautiful, Feeling Beautiful    1 Dec, 2012
By: Thomas Haire

“Direct response is everything to us. At the end of the day, there’s no other way that we’d...more >>

Article
2Q 2012 DR Radio Media Billings Jump 15.1 Percent   1 Dec, 2012
By: Thomas Haire

Second-quarter 2012 DR radio media billings, provided by Kantar Media, rose 15.1 percent — nearly...more >>




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