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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


News
DRMA Announces 10 Nominees for Member of the Year Award   21 Nov, 2012
By: Thomas Haire

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...more >>

DRMA Spotlight Swipe Article
DRMA Spotlight: At Your Service   1 Nov, 2012
By: Thomas Haire

The year 2012 has been an amazing one for Swipe Payment Solutions,” says Curtis Kleinman, vice...more >>

DRMA Spotlight Swipe Article
DRMA Spotlight: At Your Service   1 Nov, 2012
By: Thomas Haire

The year 2012 has been an amazing one for Swipe Payment Solutions,” says Curtis Kleinman, vice...more >>

Article
What Else Is Up the FTC’s Sleeve?   1 Nov, 2012
By: Thomas Haire

The recent spate of Federal Trade Commission (FTC) announcements against DR marketers is the...more >>

Article
DR Gives Positec a Big Edge   1 Nov, 2012
By: Thomas Haire

Direct response marketing was critical to the building of our brands,” says Tom Duncan,...more >>

Article
2Q Short-Form DRTV Media Billings Expand by $159M   1 Nov, 2012
By: Thomas Haire

Second-quarter 2012 short-form DRTV media results provided by Kantar Media continue the direct...more >>

Article
Field Reports - November 2012   1 Nov, 2012
By: Doug McPherson,Thomas Haire

In its October 2012 issue, Response announced and spotlighted the three finalists and winner of the...more >>

Article
Editor’s Note: A November Surprise? 2Q DR Media Results Bode Well for Future   1 Nov, 2012
By: Thomas Haire

What feels like the longest — and is certainly most expensive — presidential campaign in...more >>

DRMA Spotlight - Zadspace Article
DRMA Spotlight: Zadspace Turns the Box Upside Down   15 Oct, 2012
By: Thomas Haire

Our biggest accomplishment with Zadspace in the past year is turning an idea into a reality,”...more >>

Zadspace Article
DRMA Spotlight: Zadspace Turns the Box Upside Down   1 Oct, 2012
By: Thomas Haire

Our biggest accomplishment with Zadspace in the past year is turning an idea into a reality,”...more >>




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