Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
PCH Wins All Day Long   1 Feb, 2013
By: Thomas Haire

“It’s telling that PCH is the last of the big pure direct marketers that’s around at all,”...more >>

Article
3Q 2012 Short-Form DRTV Billings Battle to Break Even   1 Feb, 2013
By: Thomas Haire

Many in the short-form DRTV media space feared a third-quarter 2012 freefall due to Summer Olympics...more >>

Article
Field Reports - February 2013   1 Feb, 2013
By: Doug McPherson,Thomas Haire

SANTA MONICA, Calif. — In early January, Mercury Media, a leading full-service direct response...more >>

Article
Editor’s Note: Welcome the Inaugural Inductees to the DR Hall of Fame!   1 Feb, 2013
By: Thomas Haire

As we begin to bear down on Response Expo, which is slated for April 2-4 at the Hilton San Diego...more >>

Article
DRMA Spotlight: They’re All the Buzz   16 Jan, 2013
By: Thomas Haire

When it comes to servicing clients, we hold ourselves to the ‘Nordstrom’ standard,” says Adam...more >>

News
DRMA Chicago Reception Set for March 4   16 Jan, 2013
By: Thomas Haire

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) invites its members and...more >>

Article
DRMA Spotlight: They’re All the Buzz   1 Jan, 2013
By: Thomas Haire

When it comes to servicing clients, we hold ourselves to the ‘Nordstrom’ standard,” says Adam...more >>

Article
Response Advisors Forum: The Future’s So Bright?   1 Jan, 2013
By: Thomas Haire

With solid results during the first three quarters of 2012, the direct response television media...more >>

Article
Hitting a Marketing High Note   1 Jan, 2013
By: Thomas Haire

“We like to cover all angles,” says Larry Balaban, co-founder of the Baby Genius brand of...more >>

Article
Long-Form Media Billings Stay Flat in 3Q 2012   1 Jan, 2013
By: Thomas Haire

Long-form media billings research from Response in third-quarter 2012 shows a steady market...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals