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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
DRMA Spotlight: InterMedia   16 May, 2013
By: Thomas Haire

DRMA Spotlight: InterMedia May 2013

InterMedia Article
DRMA Spotlight: A Vast Array of Capabilities   1 May, 2013
By: Thomas Haire

It’s been a challenging year for the direct response business, but the team at the Inter/Media...more >>

VITAQUEST International Article
Just the Right Chemistry   1 May, 2013
By: Thomas Haire

DR has changed so much, because the consumer, media and the regulatory landscape have changed...more >>

Article
Field Reports   1 May, 2013
By: Thomas Haire

SAN DIEGO — College basketball coaching legend Bob Knight drew a crowd of more than 600 attendees...more >>

Article
4Q 2012 Short-Form DRTV Media Billings Rise $35.5M   1 May, 2013
By: Thomas Haire

Fourth-quarter 2012 short-form DRTV media billings provided by Kantar Media rose more than $35.5...more >>

Article
Editor’s Note: Can 2013 Carry 2012’s Media Billings Momentum Forward?   1 May, 2013
By: Thomas Haire

Six months ago in this space, I mused about surprising results in second-quarter 2012 DRTV media...more >>

News
Response Expo 2013 Celebrates a ‘Lucky 7’ With Great Crowds in San Diego   10 Apr, 2013
By: Thomas Haire

SAN DIEGO – More than 3,000 direct response industry leaders again flocked to San Diego last week...more >>

Article
DRMA Spotlight Monarch: A New Reign   10 Apr, 2013
By: Thomas Haire

“We strive to bring the highest levels of profitability to our clients, while simultaneously...more >>

Article
DRMA Spotlight: A New Reign   1 Apr, 2013
By: Thomas Haire

“We strive to bring the highest levels of profitability to our clients, while simultaneously...more >>

Article
Pearls of Wisdom   1 Apr, 2013
By: Thomas Haire

Response Magazine and its Advisory Board are proud to announce the creation of the Direct Response...more >>




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