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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


News
Thrills Without Spills: Renowned Artist and World Trade Center Wire Walker Philippe Petit Delivers Response Expo Keynote on April 26   23 Mar, 2016
By: Thomas Haire

SANTA ANA, Calif. – Philippe Petit, universal poet laureate of the high wire and best known for...more >>

Article
DRMA Spotlight: Perfecting the Process   1 Mar, 2016
By: Thomas Haire

It’s been one year since we turned the DRMA Spotlight on Los Angeles-based Swipe Payment...more >>

Article
Response Advisors Forum: A Long Run … and a Short Sprint   1 Mar, 2016
By: Thomas Haire

Every four years, marketers are faced with the same double-whammy that affects not only media...more >>

Article
Cover Story: What a Joy!   1 Mar, 2016
By: Thomas Haire

According to legend, Joy Mangano — inventor, businesswoman, marketer, Direct Response Hall of...more >>

Article
3Q 2015 DR Radio Billings Backslide 10.2 Percent   1 Mar, 2016
By: Thomas Haire

Ending a four-quarter run of year-over-year gains, third-quarter 2015 DR radio media billings —...more >>

Article
Field Reports - March 2016   1 Mar, 2016
By: Doug McPherson,Thomas Haire

Meet the DR Hall of Famers and more in this month's news section.

Article
Editor's Note: Looking Back on 15 Years Crystallizes a View of the Future   1 Mar, 2016
By: Thomas Haire

Only when I opened up a new Word document to write this month’s column, and then immediately...more >>

News
News Corner February 3, 2016   3 Feb, 2016
By: Doug McPherson,Thomas Haire

News bites from Northern Lights Direct, Modus Direct, and more.

Article
DRMA Spotlight: Expanding Thane’s Vision   1 Feb, 2016
By: Thomas Haire

DRMA member company Thane Direct recently underwent a sale process, as its long-time CEO, Amir...more >>

Article
Adore Me’s Rapid Rise   1 Feb, 2016
By: Thomas Haire

“I’ve never been a strong believer in the dichotomy of ‘brand building’ vs. ‘driving...more >>



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