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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Where Marketing’s Always in Fashion   1 May, 2015
By: Thomas Haire

“Direct response is branding, but branding isn’t the primary focus of such a campaign,” says...more >>

Article
Total 2014 Short-Form DRTV Billings Rise 2.8 Percent   1 May, 2015
By: Thomas Haire

After suffering through a brutal 2013, final 2014 results from Kantar Media show a short-form DRTV...more >>

Article
Field Reports - May 2015   1 May, 2015
By: Thomas Haire

Field Reports - May 2015

Article
Editor's Note: Direct Response Is Today's Marketing ... and Tomorrow's   1 May, 2015
By: Thomas Haire

When I was interviewing Richard Cohene, vice president of marketing for Beyond the Rack, for this...more >>

Article
DR Hall of Fame Roundtable: Leadership, Innovation — and Recognition   1 Apr, 2015
By: Thomas Haire

Response Magazine and its Advisory Board recently announced the inductees for the third class of...more >>

Article
Wix’s Winning Game Plan   1 Apr, 2015
By: Thomas Haire

“We are doing brand performance marketing. I don’t understand why more people don’t use this...more >>

Article
Long-Form DRTV Billings Wrap Worst Year Since 2002   1 Apr, 2015
By: Thomas Haire

Fourth-quarter 2014 long-form DRTV media billings dropped almost $33 million to $205,083,000 —...more >>

Article
Field Reports - April 2015   1 Apr, 2015
By: Doug McPherson,Thomas Haire

Field Reports April 2015 Peter Guber Set to Deliver Response Expo Keynote on April 21 ... and...more >>

Article
Editor’s Note: Putting a Spring in Marketers’ Steps   1 Apr, 2015
By: Thomas Haire

With spring finally thawing much of the U.S. from what seemed to be an extra frigid winter — out...more >>

News
Another Box Office Smash! Entertainment and Sports Mogul Peter Guber Set to Deliver Response Expo Keynote on April 21   4 Mar, 2015
By: Thomas Haire

SANTA ANA, Calif. – Peter Guber, among the most successful executives and entrepreneurs in the...more >>




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