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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Editor’s Note: Happy Anniversary to Us!   1 Oct, 2016
By: Thomas Haire

This issue of Response marks the first issue of our 25th year of publication. Way back in 1992 —...more >>

News
News Corner September 28, 2016   28 Sep, 2016
By: Doug McPherson,Thomas Haire

News bites from Launch DRTV, Argo Marketing Group, and more.

News
Response Expo Scores Another Knockout: Sugar Ray Leonard to Keynote 2017 Event   28 Sep, 2016
By: Thomas Haire

SANTA ANA, Calif. – Sugar Ray Leonard – 1976 Olympic gold medalist and six-time boxing world...more >>

News
Nutrisystem Wins Eighth Annual DRMA Marketer of the Year Award   14 Sep, 2016
By: Thomas Haire

LAS VEGAS – Nutrisystem claimed the eighth annual DRMA Marketer of the Year Award Wednesday...more >>

Article
DRMA Spotlight: Expanding Capabilities and a Broadening Vision   1 Sep, 2016
By: Thomas Haire

In January, Cannella Response Television acquired Media Properties Holdings (MPH), parent company...more >>

Article
Response Magazine’s 21st Annual State of the Industry Report   1 Sep, 2016
By: Thomas Haire

“One could argue that all marketers are direct marketers these days,” says Peter Koeppel,...more >>

Article
Cover Story: Tipping the Scales   1 Sep, 2016
By: Thomas Haire

“I’ve never considered direct or performance-based marketing divorced from brand building in...more >>

Article
DR Radio Rocks Out in 1Q 2016   1 Sep, 2016
By: Thomas Haire

First-quarter 2016 DR radio media billings expanded by more than $3.7 million compared to results...more >>

Article
Field Reports - September 2016   1 Sep, 2016
By: Doug McPherson,Thomas Haire

Field Reports - September 2016

Article
Editor’s Note: Measuring Success? There’s Not a Second to Lose   1 Sep, 2016
By: Thomas Haire

I spent most of the past six hours writing. Not an oddity for someone in my role, but this time I...more >>



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