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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Editor’s Note: Now That That’s Over …   1 Nov, 2016
By: Thomas Haire

With the end of the 2016 election season (mercifully) upon us, marketers and consumers are —...more >>

Article
DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising   1 Oct, 2016
By: Thomas Haire

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health...more >>

Article
Cover Story: A Big Victory — by the Slimmest of Margins   1 Oct, 2016
By: Thomas Haire

“We are honored that Nutrisystem has been chosen as DRMA Marketer of the Year,” says Dawn Zier,...more >>

Article
Long-Form DRTV Billings Send Mixed Messages in 2Q 2016   1 Oct, 2016
By: Thomas Haire

For the first time since last year’s second quarter, long-form DRTV media billings lost ground,...more >>

Article
Field Reports — October 2016   1 Oct, 2016
By: Doug McPherson,Thomas Haire

Field Reports — October 2016

Article
Editor’s Note: Happy Anniversary to Us!   1 Oct, 2016
By: Thomas Haire

This issue of Response marks the first issue of our 25th year of publication. Way back in 1992 —...more >>

News
News Corner September 28, 2016   28 Sep, 2016
By: Doug McPherson,Thomas Haire

News bites from Launch DRTV, Argo Marketing Group, and more.

News
Response Expo Scores Another Knockout: Sugar Ray Leonard to Keynote 2017 Event   28 Sep, 2016
By: Thomas Haire

SANTA ANA, Calif. – Sugar Ray Leonard – 1976 Olympic gold medalist and six-time boxing world...more >>

News
Nutrisystem Wins Eighth Annual DRMA Marketer of the Year Award   14 Sep, 2016
By: Thomas Haire

LAS VEGAS – Nutrisystem claimed the eighth annual DRMA Marketer of the Year Award Wednesday...more >>

Article
DRMA Spotlight: Expanding Capabilities and a Broadening Vision   1 Sep, 2016
By: Thomas Haire

In January, Cannella Response Television acquired Media Properties Holdings (MPH), parent company...more >>



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