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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Field Reports — March 2017   1 Mar, 2017
By: Doug McPherson,Thomas Haire

Field Reports — March 2017

Article
Editor’s Note: A New Focus on the Back End of the Journey?   1 Mar, 2017
By: Thomas Haire

During a meeting at the eTail West event in Palm Desert, Calif., late last month, I was speaking...more >>

Article
Cover Story: Not Your Average Home Expansion   1 Feb, 2017
By: Thomas Haire

“Nobody wakes up, out of the blue, and decides to call us for home improvement,” says Marshal...more >>

Article
A Ray of Light for Short-Form DR Billings   1 Feb, 2017
By: Thomas Haire

For the first time since third-quarter 2014, Kantar Media’s short-form DRTV media billings show...more >>

Article
Editor’s Note: Data and Targeting, and Power and Responsibility   1 Feb, 2017
By: Thomas Haire

In late January, I was on a phone call with a marketing leader who is both a prospective speaker...more >>

Article
Cover Story: Rock On!   1 Jan, 2017
By: Thomas Haire

“There are two things I look for in a campaign,” says Niharika Shah, vice president, head of...more >>

Article
Pricing Decrease Keys 3Q Long-Form DRTV Billings Decline   1 Jan, 2017
By: Thomas Haire

For the second consecutive quarter, long-form DRTV media billings decreased — this time by $22.7...more >>

Article
Field Reports — January 2017   1 Jan, 2017
By: Doug McPherson,Thomas Haire

Field Reports — January 2017

Article
Editor’s Note: Join Us to Explore the Consumer Journey   1 Jan, 2017
By: Thomas Haire

As we turn, full speed, into 2017, a decent chunk of the Response team’s attention and energy...more >>

News
Lockard & Wechsler’s Asieya Pine Wins DRMA Member of the Year   7 Dec, 2016
By: Thomas Haire

NEW YORK – Response Magazine and the DRMA – the alliance for performance-based marketers –...more >>



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