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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Field Reports - March 2016   1 Mar, 2016
By: Doug McPherson,Thomas Haire

Meet the DR Hall of Famers and more in this month's news section.

Article
Editor's Note: Looking Back on 15 Years Crystallizes a View of the Future   1 Mar, 2016
By: Thomas Haire

Only when I opened up a new Word document to write this month’s column, and then immediately...more >>

News
News Corner February 3, 2016   3 Feb, 2016
By: Doug McPherson,Thomas Haire

News bites from Northern Lights Direct, Modus Direct, and more.

Article
DRMA Spotlight: Expanding Thane’s Vision   1 Feb, 2016
By: Thomas Haire

DRMA member company Thane Direct recently underwent a sale process, as its long-time CEO, Amir...more >>

Article
Adore Me’s Rapid Rise   1 Feb, 2016
By: Thomas Haire

“I’ve never been a strong believer in the dichotomy of ‘brand building’ vs. ‘driving...more >>

Article
3Q 2015 Short-Form DR Billings Continue Reset After Kantar Shift   1 Feb, 2016
By: Thomas Haire

Continuing a trend first noticed with 1Q 2015 numbers (Response, August 2015) and first reported...more >>

Article
Field Reports - February 2016   1 Feb, 2016
By: Doug McPherson,Thomas Haire

Field Reports - February 2016

Article
Editor’s Note: Enjoy the Silence? Not Until November 9   1 Feb, 2016
By: Thomas Haire

This month marks — finally — the true beginning of the 2016 election season, kicking off with...more >>

Article
DRMA Spotlight: Direct Branding for the Future   1 Jan, 2016
By: Thomas Haire

DRMA member company Envision Response Group provides performance-based marketing solutions — from...more >>

Article
3Q 2015 Long-Form Billings … Rise? Yes!   1 Jan, 2016
By: Thomas Haire

Lower cable and satellite pricing drives an expansion in overall time slots, while the beauty and...more >>



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