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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Tele-'Marvelous'   1 Aug, 2014
By: Thomas Haire

Experts say the offerings in teleservices are changing at blinding speeds and marketers who...more >>

Article
Marketing a Masterpiece   1 Aug, 2014
By: Thomas Haire

“For our business in particular, the synergies that direct response provides are immense,” says...more >>

Article
Finally, A Glimmer of Hope    1 Aug, 2014
By: Thomas Haire

After a brutal 2013, short-form DRTV media billings enjoyed a shot in the arm in first-quarter...more >>

Article
Field Reports - August 2014   1 Aug, 2014
By: Doug McPherson,Thomas Haire

Field Reports - August 2014

Article
Editor's Note: Reach + Responsiveness Will Make TV and Mobile a Dynamic Duo   1 Aug, 2014
By: Thomas Haire

Early in July, analysts from eMarketer predicted that overall ad spending in the U.S. would rise...more >>

Article
Editor's Note: Wherever the Order Comes From, It’s Still About Getting Paid   1 Jul, 2014
By: Thomas Haire

As consumers continue to drive the direct and digital marketing economy, making purchases in almost...more >>

Article
DRMA Spotlight: The Vantiv Advantage   1 Jul, 2014
By: Thomas Haire

Vantiv, based in Symmes Township, Ohio — with offices in Dallas, Houston, Louisville, Tinley...more >>

Article
The Zumba Revolution   1 Jul, 2014
By: Thomas Haire

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...more >>

Article
The Struggle Continues for Long-Form in 1Q 2014   1 Jul, 2014
By: Thomas Haire

Long-form DRTV media billings continued to lose ground in first-quarter 2014, as Response’s...more >>

Article
Finding the 'Magic'   1 Jun, 2014
By: Thomas Haire

“As someone who has been in the business for more than 40 years and been in almost every...more >>




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