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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Pricing Decrease Keys 3Q Long-Form DRTV Billings Decline   1 Jan, 2017
By: Thomas Haire

For the second consecutive quarter, long-form DRTV media billings decreased — this time by $22.7...more >>

Article
Field Reports — January 2017   1 Jan, 2017
By: Doug McPherson,Thomas Haire

Field Reports — January 2017

Article
Editor’s Note: Join Us to Explore the Consumer Journey   1 Jan, 2017
By: Thomas Haire

As we turn, full speed, into 2017, a decent chunk of the Response team’s attention and energy...more >>

News
Lockard & Wechsler’s Asieya Pine Wins DRMA Member of the Year   7 Dec, 2016
By: Thomas Haire

NEW YORK – Response Magazine and the DRMA – the alliance for performance-based marketers –...more >>

Article
Response Advisors Forum: Parsing the Projections   1 Dec, 2016
By: Thomas Haire

When the calendar gets short at the end of the year, one thing you can always count on are dozens...more >>

Article
Cover Story: Giving Moms What They Want    1 Dec, 2016
By: Thomas Haire

“We’re building leads and driving unique value for our customers,” says Kevin Saliba, vice...more >>

Article
DR Radio Billings Drive Forward in 2Q 2016   1 Dec, 2016
By: Thomas Haire

Showing a year-over-year rise for the third consecutive quarter (and for the seventh time in the...more >>

Article
Field Reports — December 2016   1 Dec, 2016
By: Doug McPherson,Thomas Haire

Field Reports — December 2016

Article
Editor’s Note: We’re Movin’ on Up!    1 Dec, 2016
By: Thomas Haire

As we were taking this final issue of 2016 to print in late November, the Response team was also...more >>

News
DRMA Announces 7 Nominees for Member of the Year Award   9 Nov, 2016
By: Thomas Haire

SANTA ANA, Calif. – The DRMA – the alliance for performance-based marketers – and Response...more >>



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