Thomas Haire

Long-form media billings in third-quarter 2011 dropped 3.7 percent to $235,493,400. The decrease represents a loss of about $9 million when compared to 3Q 2010, making 2011’s the lowest third-quarter total in seven years. The total number of time slots purchased also dropped by 55,759, while...more >>

Thane Keeps the Momentum Going; TV Pitchman Trudeau Loses $37.6 Million Appeal; Obama Kicks Off TV Campaign with Short-Form DR

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director, global marketing, at Logan, Utah.-based ICON Health & Fitness, a leader in the fitness market and parent of the new ProForm Tour de France indoor cycling bike. “It’s an effective way to expose...more >>

As we kick off 2012, you will notice a few different additions to the pages of Response, each designed to give you more of the best information while also making your experience with Response and our website (responsemagazine.com) more interactive.

"Direct response has to be a critical component to your marketing strategy,” says Bernard Luthi, senior vice president of marketing and Web management at Industry, Calif.-based Newegg Inc., the second-largest online-only retailer in the United States. “It gives you the opportunity to deliver a...more >>

Response Magazine and the Direct Response Marketing Alliance (DRMA) is proud to announce that Curtis Kleinman, vice president of business development for Los Angeles-based Swipe Payment Solutions, has been named 2011 DRMA Member of the Year.

Editor’s Note: Ready, Set, Go… The Response Team Is Ready for 2012

"The marriage of Masterbuilt and DRTV was perfect,” says John McLemore, president and CEO of Columbus, Ga.-based Masterbuilt Manufacturing Inc., marketers of the successful line of Butterball Turkey Fryers. “In an economy where every business is looking for new, cost effective ways to...more >>

As the calendar flipped to November, I noted a number of people on Facebook taking part in something called 30 Days of Thanks (www.30daysofthanks.com), which urges people to celebrate the Thanksgiving holiday by giving conscious thanks once

Field Reports - November 2011 Issue