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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Cover Story: All Systems Go!   1 Jul, 2016
By: Thomas Haire

“Everyone is a performance-based marketer, even if they don’t know it,” says Keira Krausz,...more >>

Article
Long-Form DRTV Billings Continue Rising in 1Q 2016   1 Jul, 2016
By: Thomas Haire

Long-form DRTV media billings maintained the momentum built during the second half of 2015, rising...more >>

Article
Field Reports — July 2016   1 Jul, 2016
By: Doug McPherson,Thomas Haire

Field Reports — July 2016: Industry news and more.

Article
Editor’s Note: Banding Together Can Create Business Freedom   1 Jul, 2016
By: Thomas Haire

Independence: for most, it’s something we yearn for as we become adults. For some, it can be...more >>

News
News Corner June 29, 2016   29 Jun, 2016
By: Doug McPherson,Thomas Haire

News bites from Music Choice, National Merchants Association and more.

News
DRMA Starts 3 Committees to Expand Member Involvement   15 Jun, 2016
By: Thomas Haire

SANTA ANA, Calif. – As part of the celebration of its 10th anniversary, the DRMA – the alliance...more >>

Article
Response Advisors Forum: What’s the Attribution Solution?   1 Jun, 2016
By: Thomas Haire

Consumers are driving marketing more than ever, responding to marketers’ messages wherever,...more >>

Article
‘What Happens in Vegas ...’   1 Jun, 2016
By: Thomas Haire

“Performance-based marketing allows us to be able to react in real time to consumers’ needs,”...more >>

Article
DR Radio Doubles Down on Success    1 Jun, 2016
By: Thomas Haire

Fourth-quarter 2015 DR radio media billings enjoyed a $2.1 million rise from the same timeframe one...more >>

Article
Field Reports June 2016   1 Jun, 2016
By: Doug McPherson,Thomas Haire

Field Reports June 2016



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