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Customers Come First at Barclaycard US 16 Aug, 2010 By: Thomas Haire
While most organizations advertise simplicity, we are focused on making it simpler for prospective and current customers to respond and engage with us on their terms,” says Michelle Bottomley, chief marketing officer for Wilmington, Del.-based Barclaycard US. “This says to me that direct...more >>
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Editor's Note: Great Customer Service Helps Heal Many Fractures 16 Aug, 2010 By: Thomas Haire
Any writer with a keyboard or pen can come up with a million and one paeans to the meaning of good customer service. And in a business like direct response marketing, where top-flight customer service is essential to the health of every single company, I’m sure many have already done so.
But...more >>
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Response on the Radio 22 Jul, 2010 By: Thomas Haire
Response on the Radio
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Nationwide Mobilizes 'On Your Side' 10 Jul, 2010 By: Thomas Haire
Direct response marketing is very important to us, when we think about the traditional marketing funnel,” says Sue McManus, vice president of direct and customer solutions marketing for Columbus, Ohio-based Nationwide, one of the United States’ largest diversified insurance and financial...more >>
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Field Reports 10 Jul, 2010 By: Jacqueline Renfrow,Thomas Haire
When online shopping site Groupon launched in November 2008, the idea was to offer big discounts to a large amount of people, based on personal interest. Now available in 42 markets, the local shopping hub features one deal each day for customers to see, eat, do or buy in each participating city...more >>
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Editor’s Note: Turning the Talking Heads Around on Direct Response 10 Jul, 2010 By: Thomas Haire
During the course of a week in mid-June, I was lucky enough to appear as a guest on a series of news/talk radio programs in various markets across America — from Albuquerque, N.M., to Winston-Salem, N.C. — to discuss the direct response marketing world and its continued growth and success. Each...more >>
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Field Reports 10 Jun, 2010 By: Thomas Haire
SAN DIEGO — Sir Bob Geldof — founder of the Band Aid Trust, organizer of the renowned 1985 LiveAid and 2005 Live8 concerts and a nearly annual nominee for the Nobel Peace Prize — kicked off Response Expo 2010 with an inspirational, irreverent and industry-directed keynote address on the...more >>
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Run Your Business With Your Head or Your Heart? Why Not Both? 10 Jun, 2010 By: Thomas Haire
The battle between heart and head can be a brutal tussle sometimes. And, at others, it’s clear which usually wins — something well put above by my favorite band.
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Looking Out For Every One 7 May, 2010 By: Thomas Haire
Rock star. Humanitarian. Businessman. Inspirational speaker. Marketer. Five different people? No — just one, and Sir Bob Geldof is keynoting Response Expo 2010.
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Response Expo Brings the Pages of Response to Life 7 May, 2010 By: Thomas Haire
With the expansion of the Response brand during the past half-decade (including the addition of Response Expo, the Direct Response Marketing Alliance [DRMA] and other products), the number of hats each member of our team wears has grown time and again.
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