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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


News
News Corner August 26, 2015   26 Aug, 2015
By: Doug McPherson,Thomas Haire

News bites from Extreme Reach, Dial800 and more.

News
Media Stocks Battered During ‘Market Correction’   26 Aug, 2015
By: Doug McPherson,Thomas Haire

NEW YORK – Media company stocks posted huge drops as Wall Street saw a three-day sell-off...more >>

Article
Racing to Success   1 Aug, 2015
By: Thomas Haire

“For companies like ours, direct response is a blessing,” says Anthony Volpe, Northern...more >>

Article
A Rough Start   1 Aug, 2015
By: Thomas Haire

A struggling short-form DRTV media billings market in fourth-quarter 2014 sounded an initial...more >>

Article
Editor’s Note: Slowing Down … to Pick Up Your Sales Pace   1 Aug, 2015
By: Thomas Haire

My wife and I moved recently, and our new home allowed us (finally) to get rid of a storage unit...more >>

Article
More Than Just Talking Heads   1 Jul, 2015
By: Thomas Haire

“Our business was built leveraging direct-to-consumer digital marketing techniques,” says Gregg...more >>

Article
Stabilization, No Rebound, for 1Q Long-Form DRTV Billings   1 Jul, 2015
By: Thomas Haire

Long-form DRTV media billings broke slowly from the gate in 2015, as first-quarter results show a...more >>

Article
Editor’s Note: The Summer Heat Provides Its Own Time for Reflection   1 Jul, 2015
By: Thomas Haire

During a recent visit to New York — catching up with networks, agencies and marketers — I went...more >>

Article
Response Advisors Forum: Change Agents   1 Jun, 2015
By: Thomas Haire

Greek philosopher Heraclitus is credited with the famous statement, “The only thing that is...more >>

Article
A Vivid Plan for Growth   1 Jun, 2015
By: Thomas Haire

“We are after an evolution of brand and direct response,” says Mark Holland, Chicago-based CEO,...more >>




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