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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
Cover Story: MetLife Gets Direct With Consumers   1 Aug, 2017
By: Thomas Haire

“It’s a priority for us to learn from consumers and be an insights-led organization,” says...more >>

Article
Short-Form DRTV Billings Continue to Climb in 1Q 2017   1 Aug, 2017
By: Thomas Haire

Closely mirroring fourth-quarter 2016’s strong increase, Kantar Media’s first-quarter 2017...more >>

Article
Editor’s Note: Here’s a Puzzle: How Can You Maximize Middling Marketing?   1 Aug, 2017
By: Thomas Haire

Earlier this month, I read an interesting profile of New York Times’ crossword editor Will...more >>

Article
Cover Story: Digital Determination   1 Jul, 2017
By: Thomas Haire

“Digital marketers can become so concerned with that last click, they forget that brand building...more >>

Article
Long-Form DRTV Billings Start 2017 on the Wrong Foot   1 Jul, 2017
By: Thomas Haire

After suffering through a ninth losing year in the past decade in 2016, long-form DRTV media...more >>

Article
Field Reports July 2017   1 Jul, 2017
By: Doug McPherson,Thomas Haire

Field Reports July 2017

Article
Editor’s Note: A Change in Focus Doesn’t Mean a Change in How We Tell Stories   1 Jul, 2017
By: Thomas Haire

On an average day at my desk — like today, for instance — you can find me listening to just...more >>

News
News Corner June 7, 2017   7 Jun, 2017
By: Thomas Haire

News bites from the DRMA, Script to Screen, Avalanche Creative Services, and more.

News
Zenith Forecast: Media Consumption Still Centered on Traditional Channels   7 Jun, 2017
By: Thomas Haire

NEW YORK – More than two-thirds of the time people will spend consuming media in 2017 will be...more >>

News
Publishers, Advertisers Wary as Google Confirms Ad Blocker Coming to Chrome   7 Jun, 2017
By: Thomas Haire

MOUNTAIN VIEW, Calif. – Last week, Google confirmed something that’s been rumored for months:...more >>



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