Thomas Haire

"We thought that we could tell a story without spotlighting item and price and asking customers to buy," says Alan Gladstone, founder and CEO of Costa Mesa, Calif.-based Anna's Linens, a privately-owned nationwide specialty retail chain in the domestics and home furnishings market, about a TV ad...more >>

“Music is something I must do, business is something I need to do, and Africa is something I have to do.” — Sir Bob Geldof

Ah, February ... the month of love. Sweet thoughts and quotes, like the one from Milne above, tend to flow freely during this frigid time of year — at least they do according to the good folks over at Hallmark, American Greetings, 1-800-Flowers and other companies that are able to capitalize on...more >>

Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch their team in the luxury of a brand new, 82,500-seat stadium in East Rutherford, N.J. With the debut of the as-yet-unnamed stadium (which the team will share with the New York Giants), new Jets season...more >>

In its October 2009 issue, Response announced and spotlighted the three finalists and winner of the inaugural Direct Response Marketing Alliance (DRMA) Marketer of the Year Award. Beginning in the November 2009 issue, we began spotlighting the other seven top nominees in a monthly section. This...more >>

Members of Response’s Editorial Advisory Board clash over how the industry has dealt with the economic tumult of the past 16 months.

Every December, it seems like media outlets spend much of their time looking back at the year that was, while spending a mere fraction looking forward at the year to come.

“Because real estate as an industry is going through a transformation, the relevance of direct response marketing is rising. Consumers are so informed, and technology now allows micro-targeting and one-on-one marketing,” says Camilla Sullivan, senior vice president, marketing, for Parsippany,...more >>

Editor's Note: New Testimonial Guides Promise to Change the Game Starting Dec. 1

Field Reports: January 2010