Thomas Haire

While most organizations advertise simplicity, we are focused on making it simpler for prospective and current customers to respond and engage with us on their terms,” says Michelle Bottomley, chief marketing officer for Wilmington, Del.-based Barclaycard US. “This says to me that direct...more >>

Any writer with a keyboard or pen can come up with a million and one paeans to the meaning of good customer service. And in a business like direct response marketing, where top-flight customer service is essential to the health of every single company, I’m sure many have already done so. But...more >>

Response on the Radio

Direct response marketing is very important to us, when we think about the traditional marketing funnel,” says Sue McManus, vice president of direct and customer solutions marketing for Columbus, Ohio-based Nationwide, one of the United States’ largest diversified insurance and financial...more >>

When online shopping site Groupon launched in November 2008, the idea was to offer big discounts to a large amount of people, based on personal interest. Now available in 42 markets, the local shopping hub features one deal each day for customers to see, eat, do or buy in each participating city...more >>

During the course of a week in mid-June, I was lucky enough to appear as a guest on a series of news/talk radio programs in various markets across America — from Albuquerque, N.M., to Winston-Salem, N.C. — to discuss the direct response marketing world and its continued growth and success. Each...more >>

SAN DIEGO — Sir Bob Geldof — founder of the Band Aid Trust, organizer of the renowned 1985 LiveAid and 2005 Live8 concerts and a nearly annual nominee for the Nobel Peace Prize — kicked off Response Expo 2010 with an inspirational, irreverent and industry-directed keynote address on the...more >>

The battle between heart and head can be a brutal tussle sometimes. And, at others, it’s clear which usually wins — something well put above by my favorite band.

Rock star. Humanitarian. Businessman. Inspirational speaker. Marketer. Five different people? No — just one, and Sir Bob Geldof is keynoting Response Expo 2010.

With the expansion of the Response brand during the past half-decade (including the addition of Response Expo, the Direct Response Marketing Alliance [DRMA] and other products), the number of hats each member of our team wears has grown time and again.