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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


News
Cannella Response Television’s Rob Medved Wins DRMA Member of the Year   17 Dec, 2014
By: Thomas Haire

NEW YORK — Response Magazine and the Direct Response Marketing Alliance (DRMA) salute Rob Medved,...more >>

News
News Corner November 26, 2014   26 Nov, 2014
By: Doug McPherson,Thomas Haire

News bites from Extreme Reach, Media Properties Holdings and more.

News
DRMA Announces 8 Nominees for Member of the Year Award   12 Nov, 2014
By: Thomas Haire

SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud...more >>

Article
DRMA Spotlight: Technology and Teamwork   1 Nov, 2014
By: Thomas Haire

In January 2013, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Temecula,...more >>

Article
Smoothing Out a Few Wrinkles   1 Nov, 2014
By: Thomas Haire

“We’ve been able to build a business while branding,” says Rich Ransom, president of ICTV...more >>

Article
Short-Form DRTV Billings Continue 2014 Rebound    1 Nov, 2014
By: Thomas Haire

Following a solid first quarter that broke a lengthy losing streak, short-form DRTV media billings...more >>

Article
Field Reports - November 2014   1 Nov, 2014
By: Doug McPherson,Thomas Haire

Field Reports and News Corner for November 2014

Article
Editor's Note: Giving Back Is the Best Way to Give Thanks   1 Nov, 2014
By: Thomas Haire

Late last month, John Yarrington, Response’s publisher, and I spent a day at San Diego State...more >>

Article
DRMA Spotlight: Keeping an Edge   1 Oct, 2014
By: Thomas Haire

“We’ve always been innovators in the industry — we’ve disrupted it a few times,” says Rob...more >>

Article
The Stars Align!   1 Oct, 2014
By: Thomas Haire

“We are both honored and gratified to be recognized for the work and dedication of our teams,”...more >>




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