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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


News
Lockard & Wechsler’s Asieya Pine Wins DRMA Member of the Year   7 Dec, 2016
By: Thomas Haire

NEW YORK – Response Magazine and the DRMA – the alliance for performance-based marketers –...more >>

News
DRMA Announces 7 Nominees for Member of the Year Award   9 Nov, 2016
By: Thomas Haire

SANTA ANA, Calif. – The DRMA – the alliance for performance-based marketers – and Response...more >>

Article
Cover Story: Balancing More Than Sheets   1 Nov, 2016
By: Thomas Haire

When asked what his company’s success at building brand and driving sales via performance-based...more >>

Article
Short-Form DRTV Media Billings Continue to Fade   1 Nov, 2016
By: Thomas Haire

Though not sinking quite as quickly as the previous four quarters — a reset in results caused...more >>

Article
Field Reports — November 2016   1 Nov, 2016
By: Doug McPherson,Thomas Haire

Industry news, notes, and more — November 2016

Article
Editor’s Note: Now That That’s Over …   1 Nov, 2016
By: Thomas Haire

With the end of the 2016 election season (mercifully) upon us, marketers and consumers are —...more >>

Article
DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising   1 Oct, 2016
By: Thomas Haire

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health...more >>

Article
Cover Story: A Big Victory — by the Slimmest of Margins   1 Oct, 2016
By: Thomas Haire

“We are honored that Nutrisystem has been chosen as DRMA Marketer of the Year,” says Dawn Zier,...more >>

Article
Long-Form DRTV Billings Send Mixed Messages in 2Q 2016   1 Oct, 2016
By: Thomas Haire

For the first time since last year’s second quarter, long-form DRTV media billings lost ground,...more >>

Article
Field Reports — October 2016   1 Oct, 2016
By: Doug McPherson,Thomas Haire

Field Reports — October 2016



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