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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
More Than Just Talking Heads   1 Jul, 2015
By: Thomas Haire

“Our business was built leveraging direct-to-consumer digital marketing techniques,” says Gregg...more >>

Article
Stabilization, No Rebound, for 1Q Long-Form DRTV Billings   1 Jul, 2015
By: Thomas Haire

Long-form DRTV media billings broke slowly from the gate in 2015, as first-quarter results show a...more >>

Article
Editor’s Note: The Summer Heat Provides Its Own Time for Reflection   1 Jul, 2015
By: Thomas Haire

During a recent visit to New York — catching up with networks, agencies and marketers — I went...more >>

Article
Response Advisors Forum: Change Agents   1 Jun, 2015
By: Thomas Haire

Greek philosopher Heraclitus is credited with the famous statement, “The only thing that is...more >>

Article
A Vivid Plan for Growth   1 Jun, 2015
By: Thomas Haire

“We are after an evolution of brand and direct response,” says Mark Holland, Chicago-based CEO,...more >>

Article
Turn It Up! DR Radio Wraps Best Year Since 2007   1 Jun, 2015
By: Thomas Haire

One year ago, an odd free-fall from the local radio outlet put into question Kantar Media’s...more >>

Article
Field Reports - June 2015   1 Jun, 2015
By: Doug McPherson,Thomas Haire

Field Reports - June 2015

Article
Editor's Note: Entry Points Into Direct and Digital Marketing Continue to Expand   1 Jun, 2015
By: Thomas Haire

As I was writing this month’s cover feature on Lifes2good, the Galway, Ireland and Chicago-based...more >>

News
Tventas’ Saadin Solah Passes Away Tragically at 53   27 May, 2015
By: Thomas Haire

BOSTON – Saadin Solah, general Manager of Tventas-Ecuador and a long-time leader in the...more >>

News
Pocket Hose Named Top Product by Retailers, Response   6 May, 2015
By: Thomas Haire

SANTA ANA, Calif. – TELEBrands’ Pocket Hose earned the first As Seen On TV Retail Most Valuable...more >>




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