Article
2Q DR Radio Media Billings Fall Below $10 Million 1 Dec, 2009
By: Shay Moftakhar
Second-quarter 2009 DR radio media billings, provided by TNS Media Intelligence (TNSMI), show an 11.9-percent decrease of more than $1.3 million. This marks the third consecutive year that second-quarter numbers have declined and is the lowest quarter reported in six years of TNS-provided data.
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2Q Short-Form DRTV Media Billings Slip 7.3 Percent 23 Nov, 2009
By: Shay Moftakhar
Second-quarter 2009 short-form DRTV media billings research shows the completion of a full year's worth of declines, beginning with third-quarter 2008. TNS Media Intelligence's (TNSMI) data reports a 7.3-percent loss of $83.4 million for 2Q 2009 as total spending remained just above the $1 billion...more >>
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Article
2Q 2009 Long-Form Media Billings Decline $49 Million 1 Oct, 2009
By: Shay Moftakhar
Timeslots break the 600,000 mark as the average cost of a half-hour block shrinks by one-third.
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Article
1Q DR Radio Media Billings Begin Year With a Weak Signal 1 Sep, 2009
By: Shay Moftakhar
Parallel to the losses experienced in short-form DRTV media billings during first-quarter 2009, DR radio media billings also continue to slide. As the data provided by TNS Media Intelligence (TNSMI) for Response enters its sixth year, total DR radio media billings were off by $1.9 million (14.3...more >>
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Short-Form DRTV Media Billings Off Nearly 13 Percent in 1Q 2009 1 Aug, 2009
By: Shay Moftakhar
Continuing the trend started in third and fourth quarters of 2008, short-form DRTV media billings as provided by TNS Media Intelligence (TNSMI), reported another loss for 1Q 2009. First quarter short-form DRTV billings fell 12.8 percent, an overall loss of $150.6 million but managed - as in 3Q and...more >>
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Long-Form Media Billings Rise $3.2M, Set a 1Q Record 1 Jul, 2009
By: Shay Moftakhar
First-quarter 2009 long-form DRTV media billings signaled a strong start to the new year, setting a new first-quarter record of $328,659,800 - a 1-percent advance of $3,254,000 over 1Q 2008's results and a 6-percent ($18.7 million) increase over 1Q 2007's $309.9 million. Like 2008's first quarter,...more >>
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Total 2008 DR Radio Media Billings Slip 16.7 Percent After 4Q Totals Fade 7.6 Percent 1 Jun, 2009
By: Shay Moftakhar
Slamming the brakes on three quarters of double-digit losses in 2008, fourth-quarter 2008 DR radio media billings from TNS Media Intelligence (TNSMI) show a 7.6-percent decrease of nearly $1.4 million. Based on the five years of TNS-provided data to Response, each of the four quarterly results in...more >>
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4Q 2008 Short-Form DRTV Media Billings Level Off at $1.1 Billion 1 May, 2009
By: Shay Moftakhar
The latest tally from TNS Media Intelligence (TNSMI) reflects a new trend in short-form DRTV media billings heading into 2009. Fourth-quarter 2008 ended the year off 11.5 percent ($143.6 million) from 4Q 2007 results. The quarter's $1,106,117,200 was a mere $89,500 above third-quarter 2008 results...more >>
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Long-Form Media Billings Drop $24.5 Million in 4Q 2008 1 Apr, 2009
By: Shay Moftakhar
Continuing a rollback that started in third-quarter 2008, long-form DRTV media billings declined $24.5 million in the fourth-quarter - an 8.2-percent drop to $272,591,000. This marks the second consecutive fourth quarter that media billings have declined.
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DR Radio Media Billings Continue Slide With a 21.4-Percent Drop in 3Q 2008 1 Mar, 2009
By: Shay Moftakhar
Third-quarter 2008 DR radio media billings from TNS Media Intelligence (TNSMI) didn't buck the losing trend of the first half of 2008, reporting a 21.4-percent decrease of more than $3.3 million. Setting record lows in all three quarters, DR radio has shown its worst results in the six years of...more >>
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