Scott Richards

It is commonly understood that toll-free numbers that start with an 800 prefix, versus other prefix alternatives — such as an 888, 877 or 866 — give marketers an advantage, but just how much? And why?

In a first-of-its kind study, research shows that direct response campaigns that use so-called memorable toll-free numbers deliver double digit increases in terms of both inbound leads and sales when compared to toll-free numbers with random digits.