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Response Author

Scott Paternoster

President

Scott Paternoster

Scott Paternoster is president of Chief Media, a New York-based direct response agency. He can be reached via E-mail at spaternoster@chiefmedia.com.

Article
Media Zone: Bridging the Gap Between DR and Retail   1 Jun, 2012
By: Scott Paternoster

What do direct response marketers have that brand marketers don’t? It only sounds like the start...more >>




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