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Robert B. Yallen


Article
Media Zone: Research and Tactics Key to Navigating Media Landscape   1 Oct, 2013
By: Robert B. Yallen

Most national TV media is sold quarterly to branded advertisers via the upfront. After the upfront...more >>

Article
Guest Opinion: The Emergence of Mass Tort Marketing   1 Jul, 2013
By: Robert B. Yallen

There is a famous Japanese proverb that says, “Only lawyers and painters can turn white to...more >>

Article
Media Zone: Finding the Right Opportunities in 2Q Media   1 Apr, 2013
By: Robert B. Yallen

First-quarter 2013 has been challenging from an inventory clearance perspective. According to...more >>

Article
Media Zone: A Better 2013 Beckons DR Marketers   1 Dec, 2012
By: Robert B. Yallen

It’s been a challenging year for DR marketers, as 2012 started off with overpriced media and...more >>

Article
Net Gains: When TV Makes Search Smarter, Better and More Cost-Effective   1 Sep, 2012
By: Robert B. Yallen

When TV Makes Search Smarter, Better and More Cost-Effective




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