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Guest Opinion: Ask Not What Technology Can Do, But How It Can Work for You 1 Oct, 2008
By: Response Contributor
Attending an industry-wide conference and trade show is akin to volunteering for sensory overload....more >>
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Legal Review: New Product Safety Law Imposes New Requirements in Direct Ads for Toys 1 Oct, 2008
By: Response Contributor
On August 14, President Bush signed the Consumer Product Safety Improvement Act of 2008 into law....more >>
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Net Gains: Going From Offline to Online With Direct Response 1 Oct, 2008
By: Response Contributor
Everyone in DRTV knows that the Internet is changing the direct response game. But those who aren't...more >>
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Media Zone: From 'Empty Nest' to the Bird's Nest 1 Oct, 2008
By: Response Contributor
NBC Universal had its own fair share of record-breaking moments at the Olympic Games in Beijing....more >>
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Back to the New Media Future 1 Oct, 2008
By: Response Contributor
Everyone struck with Phelps phever during the 2008 Beijing Olympics is happily recovering while...more >>
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Jacqueline's Journal 25 Sep, 2008
By: Response Contributor
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Jacqueline's Journal 17 Sep, 2008
By: Response Contributor
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Jacqueline's Journal 10 Sep, 2008
By: Response Contributor
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Jacqueline's Journal 4 Sep, 2008
By: Response Contributor
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Guest Opinion: Bulls-eye! Hitting the Target or Targeting the Hit? 1 Sep, 2008
By: Response Contributor
Aise friend once related to me this parable: A king is walking through a forest and sees an...more >>
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