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Article
Jacqueline's Journal   14 Jan, 2009
By: Response Contributor

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Article
Legal Review: FTC Decides 'Results Not Typical' No Longer Good Enough   1 Jan, 2009
By: Jeffrey D. Knowles,Response Contributor

The Federal Trade Commission (FTC) recently published proposed revisions to its Guides Concerning...more >>

Article
Media Zone: Seeking Direct Response Rules for Mobile In-Game Ads   1 Jan, 2009
By: Response Contributor

Yes, I know proposing arcane rules is sacrilege to many who experiment and opine in new media...more >>

Article
Jacqueline's Journal   23 Dec, 2008
By: Response Contributor

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Article
Jacqueline's Journal   17 Dec, 2008
By: Response Contributor

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Article
Jacqueline's Journal   10 Dec, 2008
By: Response Contributor

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Article
Jacqueline's Journal   3 Dec, 2008
By: Response Contributor

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Article
Guest Opinion: How to Deliver Truly Personalized Marketing   1 Dec, 2008
By: Response Contributor

Organizations have been talking about one-to-one marketing for years. With the looming threat of...more >>

Article
The IMS Top 50 Infomercials and Short-Form Spots of 2008   1 Dec, 2008
By: Response Contributor

Once again, Response Magazine is proud to present one of its most popular annual features. For the...more >>

Article
Jacqueline's Journal   19 Nov, 2008
By: Response Contributor

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