News
Field Reports 1 Aug, 2004
By: Response Contributor
JOHN YARRINGTON NAMED PUBLISHER OF RESPONSE MAGAZINE
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News
ERA 1 Jul, 2004
By: Response Contributor
Every day it seems as if more and more information becomes available on the explosive growth of...more >>
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News
Northern Ireland Call Center Brings a Decade of Inbound/Outbound Service to International Clients 1 Jun, 2004
By: Response Contributor
Northern Ireland Call Center Brings a Decade of Inbound/Outbound Service to International Clients
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News
ERA Launches Self Regulatory Program 1 May, 2004
By: Response Contributor
In February during the Spring Conference in Miami, ERA hosted a panel discussion that outlined the...more >>
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News
ERA 1 Apr, 2004
By: Response Contributor
Those who know the process best provide key answers on criteria, transparency and diversity.
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News
ERA 1 Mar, 2004
By: Response Contributor
At the heart of every great direct response advertising campaign lay a solid and inventive product,...more >>
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News
Guest Opinion 1 Feb, 2004
By: Response Contributor
Test different offers, different products, different creative approaches. Put the same energy - if...more >>
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News
ERA: Electronic Marketing's Changing World 1 Jan, 2004
By: Response Contributor
Looking ahead into 2004, electronic marketers need to be aware of government initiatives that...more >>
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Article
Short-Form DRTV Media Billings Get an 8.8-Percent Boost 1 Dec, 2003
By: Response Contributor
Short-form DRTV spending improved by more than 8 percent to $92,301,871 in third-quarter 2003 from...more >>
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News
TR!O Breaks Boundaries and Builds a Cult Following 1 Aug, 2003
By: Response Contributor
NEW YORK - Staking a claim to all that may be good, but often is bizarre, cable network TR!O has...more >>
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