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Peter Zalla

IMS Top 50 Infomericals Article
IMS Top 50 Infomercials and Spots of 2011   1 Dec, 2011
By: Jennifer Muniz,Michael Pewterbaugh,Peter Zalla

Most of the top-performing infomercials of 2011 are established shows that are familiar to the...more >>

The IMS Top 50 Infomercials and Short-Form Spots of 2009   10 Dec, 2009
By: IMS ,Jennifer Muniz,Peter Zalla,Robert Hoffman

Once again, Response Magazine is proud to present one of its most popular annual features. For the...more >>

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