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Peter Zalla

IMS Top 50 Infomericals Article
IMS Top 50 Infomercials and Spots of 2011   1 Dec, 2011
By: Jennifer Muniz,Michael Pewterbaugh,Peter Zalla

Most of the top-performing infomercials of 2011 are established shows that are familiar to the Infomercial Monitoring Service (IMS) rankings. Beauty products have had a stronger presence in 2011 than in recent years, with four shows ranking in the top 10, including Guthy-Renker’s Wen (No. 1) and...more >>

Article
The IMS Top 50 Infomercials and Short-Form Spots of 2009   10 Dec, 2009
By: IMS ,Jennifer Muniz,Peter Zalla,Robert Hoffman

Once again, Response Magazine is proud to present one of its most popular annual features. For the eighth consecutive year, Infomercial Monitoring Service Inc. (IMS) has provided its ranking of the top 50 infomercials and short-form spots.




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