Peter Koeppel

President

Peter Koeppel is president of Koeppel Direct, a full-service media buying agency based in Dallas. He can be reached at (972) 732-6110, via E-mail at pkoeppel@koeppelinc.com, on Twitter @DRTVBUYER or click here for his Google+ profile.

Article Guest Opinion: How to Win Over Dual-Screen Consumers 1 Mar, 2013 By: Peter Koeppel Herbert Krugman first formalized the notion that television advertising is a medium that requires...more >>
Article Media Zone: How to Win the DRTV Media Wars in an Election Year 1 Feb, 2012 By: Peter Koeppel One outcome of our country’s divisive political discourse is that the money spent on television...more >>
Article Media Zone: Disintermediate This! 1 Oct, 2011 By: Peter Koeppel Disintermediation is the elimination of intermediaries in the supply chain — the so-called...more >>
Article Media Zone: DRTV Marketers: Beware of Local Breaks 1 Jun, 2011 By: Peter Koeppel Have you ever been watching a TV commercial when suddenly, after a split-second, a pitch for the...more >>

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