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Response Author

Peter Koeppel

President


Peter Koeppel

Peter Koeppel is president of Koeppel Direct, a full-service media buying agency based in Dallas. He can be reached at (972) 732-6110, via E-mail at pkoeppel@koeppelinc.com, on Twitter @DRTVBUYER or click here for his Google+ profile.


Article
Media Zone: Is Your Campaign Optimized for Today’s Second Screen Reality?   1 Dec, 2014
By: Peter Koeppel

According to Nielsen, 84 percent of consumers are using gadgets such as smartphones or tablets...more >>

Article
Media Zone: DRTV Drives Online Growth   1 Jun, 2014
By: Peter Koeppel

Online marketers are discovering that Web-based media saturation alone cannot be relied upon to...more >>

Article
Guest Opinion: What Is the Richest Target Audience of All?   1 Oct, 2013
By: Peter Koeppel

Which generation represents 35 percent of the U.S. market, yet accounts for 40 percent of consumer...more >>

Article
Net Gains: Connecting the Dots From Screen to Screen   1 Jun, 2013
By: Peter Koeppel

As today’s multi-channel marketer is well aware, modern consumers often require several touch...more >>

Article
Guest Opinion: How to Win Over Dual-Screen Consumers   1 Mar, 2013
By: Peter Koeppel

Herbert Krugman first formalized the notion that television advertising is a medium that requires...more >>

Article
Media Zone: How to Win the DRTV Media Wars in an Election Year   1 Feb, 2012
By: Peter Koeppel

One outcome of our country’s divisive political discourse is that the money spent on television...more >>

Article
Media Zone: Disintermediate This!   1 Oct, 2011
By: Peter Koeppel

Disintermediation is the elimination of intermediaries in the supply chain — the so-called...more >>

Article
Media Zone: DRTV Marketers: Beware of Local Breaks   1 Jun, 2011
By: Peter Koeppel

Have you ever been watching a TV commercial when suddenly, after a split-second, a pitch for the...more >>




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