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Peter Feinstein


Article
Media Zone: Developing Metrics Is a Deliberate Process   1 Oct, 2014
By: Peter Feinstein

I was reminded recently that what I take for granted to be common knowledge is really not so common...more >>

Article
Going Mobile: Analysis, Testing Improve Mobile Click-to-Call Quality   1 Jul, 2014
By: Peter Feinstein

Technology is an amazing thing, but it’s best adopted strategically. Here’s what I’ve learned...more >>

Article
Media Zone: Per-Call, Per-Lead, Per-Sale — Which is Most Effective?   5 Feb, 2010
By: Peter Feinstein

I was deep in conversation with a prospective client when he asked me a question only two other...more >>

Article
Guest Opinion: 'Square Pegs' Can Bring Edge to a Company   1 Jun, 2009
By: Peter Feinstein

A sad outgrowth from the rise of E-mail and the Internet is that hiring has become a dehumanizing...more >>




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