Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board
   Log in
  



Response Author

Peter Feinstein


Article
Media Zone: Per-Call, Per-Lead, Per-Sale — Which is Most Effective?   5 Feb, 2010
By: Peter Feinstein

I was deep in conversation with a prospective client when he asked me a question only two other prospects/clients had asked me in the past decade: “Would media outlets prefer to receive a higher bounty for a sale or a lower payout on a lead?”

Article
Guest Opinion: 'Square Pegs' Can Bring Edge to a Company   1 Jun, 2009
By: Peter Feinstein

A sad outgrowth from the rise of E-mail and the Internet is that hiring has become a dehumanizing process. Hiring? one might ask, Why even talk about hiring in this awful business climate?"




©2012 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy