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Response Author

Peter Feinstein


Article
Guest Opinion: Let’s Carefully Consider What We Put in Homes   1 Mar, 2017
By: Peter Feinstein

If someone asked you where you feel safest, what would you say? In your car? On an airplane? In...more >>

Article
Media Zone: Chasing Trends Doesn’t Yield Effective Reach   1 Dec, 2016
By: Peter Feinstein

This year has been a wild ride — like some newfangled amusement park ride — the best ups and...more >>

Article
Guest Opinion: Vigilance Is Key to Reforming Online Advertising   1 Sep, 2016
By: Peter Feinstein

The pace of change in media has accelerated dramatically during the past two years, and the...more >>

Article
Media Zone: Addressable TV Could Serve Pricier Ads to Fewer People   1 Jun, 2016
By: Peter Feinstein

The more time I spend looking at the options available for our agency to buy media — especially...more >>

Article
Guest Opinion: Knowledge + Execution = A Recipe for Victory   1 Mar, 2016
By: Peter Feinstein

By the time you read this, we’ll be nearly a quarter of the way into what promises to be a...more >>

Article
Media Zone: The Power of Love With Media Partners   1 Oct, 2015
By: Peter Feinstein

While there may be a million different ways in business to help clients get the most from their...more >>

Article
Web Exclusive: The Fact That We Can Doesn’t Mean We Should   1 Jun, 2015
By: Peter Feinstein

I love the creative ingenuity and intellectual curiosity behind the idea of connecting online...more >>

Article
Media Zone: Online Companies Prove Value of Offline Media   1 Apr, 2015
By: Peter Feinstein

Everywhere you look, you see signs of what has been termed “revolutionary change,” a...more >>

Article
Media Zone: Developing Metrics Is a Deliberate Process   1 Oct, 2014
By: Peter Feinstein

I was reminded recently that what I take for granted to be common knowledge is really not so common...more >>

Article
Going Mobile: Analysis, Testing Improve Mobile Click-to-Call Quality   1 Jul, 2014
By: Peter Feinstein

Technology is an amazing thing, but it’s best adopted strategically. Here’s what I’ve learned...more >>



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