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Response Author

Patrick Cauley


Patrick Cauley

As an award-winning journalist with varied experience in marketing and advertising, Pat Cauley has emerged as a distinct voice within the direct response world. Cauley brings immense passion and a refreshing perspective to his writing, whether as a contributing writer and blogger for Response, or as a creative producer for Raymond Entertainment. At Raymond Entertainment, Cauley has helped steer the creative process from scripting to editing of television advertising campaigns for reputable brands such as Brookstone, Johnson & Johnson and The Sharper Image.

Prior to Raymond Entertainment and Response, Cauley was Electronic Retailer magazine’s eMedia editor. He has also worked in public relations and marketing for the Pittsburgh Steelers, Congressman Mike Doyle and the 2004 Kerry/Edwards presidential campaign.

Cauley enjoys heated discussions about politics, film, sports and the Real Housewives. When he's not writing infomercials, he can be found writing comedy in his apartment or waving his Terrible Towel around Hollywood.

You can follow him on Twitter: @PatCauley


Article
Radio Renaissance   1 Feb, 2014
By: Patrick Cauley

Radio sure has come a long way since Van Morrison courted his brown-eyed girl with a transistor...more >>

Article
A Seasonal Sensation   1 Dec, 2013
By: Patrick Cauley

When pondering the hectic holiday shopping season, one of the first things that comes to mind is a...more >>

Article
The Purchasing Power of Entertainment Escapism   1 Jul, 2013
By: Patrick Cauley

While it’s often said that entertainment spending tends to stay up in a down economy given the...more >>

Article
Tracking Digital Response   1 Apr, 2013
By: Patrick Cauley

YouTube, tablets and Androids — oh my! While the final destination always remains the Emerald...more >>

Article
Retailers Round ‘Em Up!    1 Sep, 2012
By: Patrick Cauley

Unlike randomly stumbling upon a DRTV spot while watching TV, when a consumer is in a...more >>

Article
Unlocking the Best Mobile Connection   1 Apr, 2012
By: Patrick Cauley

The fact that consumers are using their mobile phones to access your products and services is...more >>

Article
Popeil, Meet Zuckerberg   1 Feb, 2012
By: Patrick Cauley

If one out of every five minutes spent online was spent on social media, would that change your...more >>

Article
Screens, Screens, Everywhere Screens!   1 Oct, 2011
By: Patrick Cauley

“I think it’s brought the world a lot closer together, and will continue to do that. There are...more >>

Article
Direct Response Goes Hollywood   1 Jul, 2011
By: Patrick Cauley

As consumers become increasingly nimble in tuning out ads, marketers must work that much harder to...more >>

Article
The Social Experience   1 May, 2011
By: Patrick Cauley

Though many marketers are still testing the social media waters, it would be naïve not to...more >>




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