Patrick Cauley

The International Home + Housewares Show reminds the direct response industry every year that there’s a lot more to March besides the madness of college basketball and leprechauns. While some product segments have lagged in the sagging economy, housewares have remained remarkably strong. In its...more >>

As consumers become increasingly nimble in tuning out ads, marketers must work that much harder to stay relevant and make an impact. Ninety percent of consumers with digital video recorders now skip ads, according to MGI Entertainment. So it’s become apparent that traditional advertising must be...more >>

While there’s been extensive discussion and debate regarding the changing landscape of television advertising, radio too as a medium has seen quite a shakeup in recent years — given the expanding outlets and options for music and content, especially at a time when even the term “Napster”...more >>

Asked during Response Expo 2010 in May what his biggest accomplishment of the past year was, TELEBrands’ A.J. Khubani answered the current state of retail for direct response. “The economic return at retail allows us to deficit spend on TV like never before,” says Khubani.

The continent that brought us DRTV legend Anthony Sullivan, as well as singing sensation Susan Boyle, has quickly become a highly coveted market. And while there may be a few idiosyncrasies marketers must navigate, it will take a lot more than an Icelandic volcano to stop them from tapping into the...more >>

The campaigns are also seeing a dramatic shift in consumer spending to the Web. The question is: how do the kings of accountable, ROI-driven advertising retain their crowns in a Web 2.0 world? To figure it out, Response spoke with a few leaders in Internet marketing with a direct response focus,...more >>

Recently, in the backdrop of a trendy L.A. dive, a popular DRTV campaign illuminated television screens behind the bar. Astonishingly, the spot captivated the crowd amongst the libations. The usual chitchat ensued as patrons debated the quality and merit of the product. One gentleman, who was late...more >>

“I think it’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television — but then, again, television, at its...more >>

Though many marketers are still testing the social media waters, it would be naïve not to recognize the immediate impact sites like Facebook and Twitter can have on sales.