Short-form prices shoot back up as inventory shrinks and general ad sales recover.
Thousands of contestants lined up in Houston, Dallas and Los Angeles to audition for a new reality...more >>
Direct response advertisers enjoy cheap media rates during the economic slump.
As business owners battle for survival in a global recession, the retail industry - one of the...more >>
REPORT: U.S. Ad Spending Up 5.2 Percent in 1Q 2006; TV Spend Rises Nearly 8 Percent
HONG KONG - Former Sony executive Dr. Kenji Kitatani delivered the keynote address at the...more >>
WASHINGTON - The Federal Trade Commission (FTC) recently announced that it will begin conducting...more >>
In December 2004, DRTV industry veteran Bill Barlow teamed with inventor and TV pitchman Akos...more >>
VENTURA, Calif. ? The defamation and unfair business practices lawsuit filed by infomercial host...more >>
The DR campaign, now in its third generation, continues driving great results for reading software...more >>