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Nicole Urso


General Ad Dollars Make a Comeback Article
Media Buying & Planning Guide: General Ad Dollars Make a Comeback   18 Oct, 2010
By: Nicole Urso

As general ad dollars trickle back into the marketplace and election season ramps up, short-form...more >>

Article
As Seen on TV ... And Every Other Screen You Own   17 Sep, 2010
By: Nicole Urso

Success and growth of a company’s product line cannot be achieved without leveraging a variety of...more >>

Article
Media Buyers Get the Squeeze   7 May, 2010
By: Nicole Urso

Short-form prices shoot back up as inventory shrinks and general ad sales recover.

Article
Success Knows No Boundaries   5 Feb, 2010
By: Nicole Urso

Thousands of contestants lined up in Houston, Dallas and Los Angeles to audition for a new reality...more >>

Article
It's a Buyer's Market Out There   1 Oct, 2009
By: Nicole Urso

Direct response advertisers enjoy cheap media rates during the economic slump.

Article
A Call (or Text) to Action    1 Sep, 2009
By: Nicole Urso

As business owners battle for survival in a global recession, the retail industry - one of the...more >>

News
Field Reports   1 Jul, 2006
By: Nicole Urso,Thomas Haire

REPORT: U.S. Ad Spending Up 5.2 Percent in 1Q 2006; TV Spend Rises Nearly 8 Percent

News
Field Reports   1 Jun, 2006
By: Nicole Urso,Thomas Haire

HONG KONG - Former Sony executive Dr. Kenji Kitatani delivered the keynote address at the...more >>

News
Field Reports   1 May, 2006
By: Nicole Urso,Thomas Haire

WASHINGTON - The Federal Trade Commission (FTC) recently announced that it will begin conducting...more >>

News
Field Reports   1 Apr, 2006
By: Nicole Urso,Thomas Haire

In December 2004, DRTV industry veteran Bill Barlow teamed with inventor and TV pitchman Akos...more >>




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