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Response Author

Nicole Urso


Article
Media Buying & Planning Guide: Winning Campaigns   1 Oct, 2012
By: Nicole Urso

It’s a game of strategy and precision planning, calculated decisions and smart investments. As...more >>

Article
Indestructable iPhone Protector Toku Breaks Into DRTV   1 Jul, 2012
By: Nicole Urso

Toku means shield in Japanese, and the new iPhone case is going head to head with tough...more >>

Article
Media Buying & Planning Guide: Sales on the Upswing   1 May, 2012
By: Nicole Urso

As 2011 came to a close, DRTV sales showed continuing signs of rebounding, and network executives...more >>

Pajama Jeans Article
A Comfortable Fit for DRTV   1 Mar, 2012
By: Nicole Urso

Kathy Griffin owns wearing her PajamaJeans. “I am in PajamaJeans, and I’m not a paid...more >>

Article
Is it Hip to Be a 2-D Square?   1 Jan, 2012
By: Nicole Urso

Direct response marketers tend to pioneer marketing technology, especially when it is...more >>

Article
Media Buying & Planning Guide: What? Me, Worry?   1 Oct, 2011
By: Nicole Urso

Direct response media buyers could have bemoaned cable television’s record upfront season....more >>

Article
Mobile Spotlight: DR Marketers Find Smarter Ways to Target Smartphone Shoppers   1 Sep, 2011
By: Nicole Urso

Holiday shoppers are well equipped this year. With smartphones and tablets, an artillery of apps,...more >>

Article
Social + Mobile: Retail's Dynamic Duo   1 Sep, 2011
By: Nicole Urso

Exploring the value of social media within the direct response industry may evoke a bit of déjà...more >>

Article
Social Spotlight: Follow The Leader   1 Aug, 2011
By: Nicole Urso

Social media can be used for a variety of marketing purposes. It can be a frontline of customer...more >>

Article
Mobile Spotlight: Mock Paper, Scissors   1 Jun, 2011
By: Nicole Urso

TLC’s new series “Extreme Couponing,” which launched in April, follows shoppers who clip,...more >>




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