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Response Author

Nicole Urso


Article
Is it Hip to Be a 2-D Square?   1 Jan, 2012
By: Nicole Urso

Direct response marketers tend to pioneer marketing technology, especially when it is...more >>

Article
Media Buying & Planning Guide: What? Me, Worry?   1 Oct, 2011
By: Nicole Urso

Direct response media buyers could have bemoaned cable television’s record upfront season....more >>

Article
Mobile Spotlight: DR Marketers Find Smarter Ways to Target Smartphone Shoppers   1 Sep, 2011
By: Nicole Urso

Holiday shoppers are well equipped this year. With smartphones and tablets, an artillery of apps,...more >>

Article
Social + Mobile: Retail's Dynamic Duo   1 Sep, 2011
By: Nicole Urso

Exploring the value of social media within the direct response industry may evoke a bit of déjà...more >>

Article
Social Spotlight: Follow The Leader   1 Aug, 2011
By: Nicole Urso

Social media can be used for a variety of marketing purposes. It can be a frontline of customer...more >>

Article
Mobile Spotlight: Mock Paper, Scissors   1 Jun, 2011
By: Nicole Urso

TLC’s new series “Extreme Couponing,” which launched in April, follows shoppers who clip,...more >>

Article
The Long & Short of It   1 May, 2011
By: Nicole Urso

It’s tough out there, but DR products make it more fun to stay home and wait out the storm.

Article
DR Gets Smart About Mobile    1 Jan, 2011
By: Nicole Urso

Tom Cruise fans will recall the classic scene in Steven Spielberg’s futuristic thriller...more >>

General Ad Dollars Make a Comeback Article
Media Buying & Planning Guide: General Ad Dollars Make a Comeback   18 Oct, 2010
By: Nicole Urso

As general ad dollars trickle back into the marketplace and election season ramps up, short-form...more >>

Article
As Seen on TV ... And Every Other Screen You Own   17 Sep, 2010
By: Nicole Urso

Success and growth of a company’s product line cannot be achieved without leveraging a variety of...more >>




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