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Response Author

Nicole Urso Reed


Nicole Urso Reed

Nicole Urso Reed is a former senior editor of Response and a long-time freelancer for the magazine.


Article
The Next Episode   1 Jul, 2017
By: Nicole Urso Reed

What shows are you watching? With so many new must-watch shows, it’s no longer assumed that...more >>

Article
Media Buying & Planning Guide: Power Play   1 May, 2017
By: Nicole Urso Reed

At the 11th annual Response Expo held last month in San Diego, industry leaders and innovators...more >>

Article
Consumer Journey: Post-Purchase and Advocacy — The Total Package   1 Apr, 2017
By: Nicole Urso Reed

In this fourth and final round of Response’s Consumer Journey series, performance-based marketers...more >>

Article
Consumer Journey, Part 3: Paid in Full   1 Mar, 2017
By: Nicole Urso Reed

So much time and investment goes into pitching a product, from demonstrating the goods or services...more >>

Article
Consumer Journey: Engagement — The Power of Attraction   1 Feb, 2017
By: Nicole Urso Reed

A new year is not only a time for reflection, it’s a time for prediction — especially when it...more >>

Article
Consumer Journey: Awareness    1 Jan, 2017
By: Nicole Urso Reed

A lot has changed since the pioneer days of late-night infomercials, but the directives of a...more >>

Article
Travel Market: Total Immersion   1 Nov, 2016
By: Nicole Urso Reed

It is — unless someone remains undecided on where to go, what to do, or how much he or she is...more >>

Article
Rolling With the Changes   1 Oct, 2016
By: Nicole Urso Reed

The Rio Olympics have come and gone, football season is here with a new L.A. team, and the next...more >>

Article
Delivering a Brand New Package   1 Sep, 2016
By: Nicole Urso Reed

There comes a point when trips to the hair salon are met with a tint of resentment. What was once...more >>

Article
Ready for the Next Big Thing   1 Jul, 2016
By: Nicole Urso Reed

Slipping vinyl out of its cardboard sleeve recalls a trip to the record store, spending hours...more >>



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