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Media Buying & Planning Guide: Bigger, Faster, Stronger 1 May, 2013
By: Nicole Urso
The comeback story of direct response sales post-Great Recession has been a running theme in...more >>
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Article
Size Matters 1 Jan, 2013
By: Nicole Urso
The exponential growth of mobile consumers and the amount of time they spend on these devices has...more >>
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Media Buying & Planning Guide: Winning Campaigns 1 Oct, 2012
By: Nicole Urso
It’s a game of strategy and precision planning, calculated decisions and smart investments. As...more >>
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Article
Indestructable iPhone Protector Toku Breaks Into DRTV 1 Jul, 2012
By: Nicole Urso
Toku means shield in Japanese, and the new iPhone case is going head to head with tough...more >>
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Article
Media Buying & Planning Guide: Sales on the Upswing 1 May, 2012
By: Nicole Urso
As 2011 came to a close, DRTV sales showed continuing signs of rebounding, and network executives...more >>
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A Comfortable Fit for DRTV 1 Mar, 2012
By: Nicole Urso
Kathy Griffin owns wearing her PajamaJeans.
“I am in PajamaJeans, and I’m not a paid...more >>
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Article
Is it Hip to Be a 2-D Square? 1 Jan, 2012
By: Nicole Urso
Direct response marketers tend to pioneer marketing technology, especially when it is...more >>
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Media Buying & Planning Guide: What? Me, Worry? 1 Oct, 2011
By: Nicole Urso
Direct response media buyers could have bemoaned cable television’s record upfront season....more >>
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Mobile Spotlight: DR Marketers Find Smarter Ways to Target Smartphone Shoppers 1 Sep, 2011
By: Nicole Urso
Holiday shoppers are well equipped this year. With smartphones and tablets, an artillery of apps,...more >>
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Social + Mobile: Retail's Dynamic Duo 1 Sep, 2011
By: Nicole Urso
Exploring the value of social media within the direct response industry may evoke a bit of déjà...more >>
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