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Response Author

Nicole Urso


Article
Cover Story: Big Change for Small Businesses   1 Jan, 2016
By: Nicole Urso

One batch at a time, Baking Betty’s gourmet cookie shop in Newport Beach, Calif., makes them the...more >>

Article
App-etite for TV   1 Dec, 2015
By: Nicole Urso

When something is described as “over the top,” it usually means “a bit too much.” It’s...more >>

Article
When Ideas Click   1 Nov, 2015
By: Nicole Urso

There’s never been a better time for entrepreneurs. Everything needed to market a product, grow...more >>

Article
Making It Count   1 Oct, 2015
By: Nicole Urso

With every round of Response’s Media Buying & Planning guide, a semi-annual perspective on DRTV...more >>

Article
Selling the Good Vibes   1 Jul, 2015
By: Nicole Urso

Top-selling direct response products all share one thing in common: They solve a problem. They help...more >>

Article
Tangible Effect   1 Jun, 2015
By: Nicole Urso

In an untethered world where people visit one another through social feeds and speak with emojis,...more >>

Article
Connecting With All Screens   1 May, 2015
By: Nicole Urso

Well into the second quarter of 2015, the discussion around direct response media billings has yet...more >>

Article
The Art Of E-Commerce   1 Feb, 2015
By: Nicole Urso

Whether it’s a traditional direct response product driving to Web or digital goods advertised on...more >>

Article
Buying — and Paying — With 1 Touch   1 Nov, 2014
By: Nicole Urso

After unveiling the new iPhone 6 and 6 Plus at the much anticipated Apple Live presentation in...more >>

Article
A Brighter Outlook   1 Oct, 2014
By: Nicole Urso

Through several years and many rounds of Response’s semi-annual Media Buying & Planning Guide,...more >>



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