Nicole Urso

As 2011 came to a close, DRTV sales showed continuing signs of rebounding, and network executives reported optimistically that although long-form sales were slow to recover, the short-form market was back on track. Direct response TV as sales continued to deliver positive results and hope that new...more >>

Kathy Griffin owns wearing her PajamaJeans. “I am in PajamaJeans, and I’m not a paid spokesperson, I’m just saying they’re pajamas and jeans in one. They have no zipper, you just lift them up and down,” she said as she demonstrated the elastic waistband during a segment of Griffin’s...more >>

Direct response marketers tend to pioneer marketing technology, especially when it is cost-effective and measurable. QR codes, or quick response codes, are just that. The two-dimensional square image is an open-source technology that is free to use, simple to create and capable of tracking. On...more >>

Direct response media buyers could have bemoaned cable television’s record upfront season. October is typically challenging, as price increases come with new fall programming, but this year national cable networks earned $9.3 billion in upfront sales, a 16-percent increase compared to last year,...more >>

Holiday shoppers are well equipped this year. With smartphones and tablets, an artillery of apps, mobile coupons, quick-response (QR) and bar code scanning and flash sale websites, they can click-to-buy gifts for everyone on their list with maximum efficiency and savings.

Exploring the value of social media within the direct response industry may evoke a bit of déjà vu for those who analyzed the value and importance of mobile advertisements just a few years ago.

Social media can be used for a variety of marketing purposes. It can be a frontline of customer service, and for some businesses, it can serve as a direct sales channel. What makes it unique and highly valuable to brands is that unlike other advertising mediums, marketing is largely driven by...more >>

TLC’s new series “Extreme Couponing,” which launched in April, follows shoppers who clip, calculate and meticulously strategize into saving hundreds, even thousands, of dollars on grocery store purchases. Bystanders ogle at the parade of shopping carts brimming with dozens of mustard bottles,...more >>

It’s tough out there, but DR products make it more fun to stay home and wait out the storm.

Tom Cruise fans will recall the classic scene in Steven Spielberg’s futuristic thriller “Minority Report” when lead character John Anderton walks through a shopping mall and a barrage of interactive, three-dimensional LED displays recognize and target him with personalized advertisements for...more >>