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Response Author

Nicole Urso


Article
A Brighter Outlook   1 Oct, 2014
By: Nicole Urso

Through several years and many rounds of Response’s semi-annual Media Buying & Planning Guide,...more >>

Article
Changing Retail Customs   1 Sep, 2014
By: Nicole Urso

Why go to the big box retailers when you can have a box of customized merchandise sent directly to...more >>

Article
Channel Challenges   1 May, 2014
By: Nicole Urso

Leading experts in the direct response industry gathered last month at the annual Response Expo in...more >>

Article
Holiday Buzz   1 Dec, 2013
By: Nicole Urso

From home entertainment to home improvement, the latest consumer electronics creating buzz this...more >>

Article
Art & Science   1 Oct, 2013
By: Nicole Urso

Heading into 2013, signs of a rebounding economy and the bullish media landscape pointed to...more >>

Article
What’s In Store?   1 Sep, 2013
By: Nicole Urso

A major shift happened in direct marketing about a decade ago. As pharmaceutical companies pushed...more >>

Article
Count On Me   1 Jul, 2013
By: Nicole Urso

The “early days” of social media experimentation, which date back no more than a decade since...more >>

Article
Media Buying & Planning Guide: Bigger, Faster, Stronger   1 May, 2013
By: Nicole Urso

The comeback story of direct response sales post-Great Recession has been a running theme in...more >>

Article
Size Matters   1 Jan, 2013
By: Nicole Urso

The exponential growth of mobile consumers and the amount of time they spend on these devices has...more >>

Article
Media Buying & Planning Guide: Winning Campaigns   1 Oct, 2012
By: Nicole Urso

It’s a game of strategy and precision planning, calculated decisions and smart investments. As...more >>




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