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Mark Young


Article
Global Perspective: Avoid R-Rated Communications Abroad   5 Feb, 2010
By: Mark Young

Many opportunities exist in taking your products abroad. Although the U.S. is still the largest market in the world, many other emerging markets offer vast opportunities for the right products and marketers.

Article
Guest Opinion: Shopping Channels and DRTV Are Not the Same   1 Aug, 2008
By: Mark Young

We all know that the chances of a successful DRTV product selling well on a shopping channel are good. After all, the keys to both of these communication channels are similar: great demonstrations; unique, never-before-seen qualities; and an attractive offer. But what about products that did not...more >>




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