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Response Author

Marc Roth


Article
Suppliers to the Telemarketing Industry Face Liability   7 Apr, 2015
By: Marc Roth

Marketers that believe they can use certain exemptions under the Telemarketing Sales Rule (TSR) to...more >>

Article
FTC on the Lookout for Incentivized Online Customer ‘Reviews’   3 Mar, 2015
By: Marc Roth

The Federal Trade Commission (FTC) has again let industry know that it is very much on the beat...more >>

Article
Think Before You ‘BOGO’   13 Jan, 2015
By: Marc Roth

One of the most effective DM marketing tools is the “buy one, get one” or “BOGO” offer....more >>

Article
Legal Review: On the Anniversary of the New TCPA Rules, What’s Happened?   1 Oct, 2014
By: Marc Roth

This month marks the one-year anniversary of the Federal Communication Commission (FCC)...more >>

Article
FTC’s Negative Option Rule Remains ‘As Is,’ but Beware the States   9 Sep, 2014
By: Marc Roth

During the summer, the Federal Trade Commission (FTC) issued what many in the direct response...more >>

Article
Going Green? Make Sure You Know the Rules   13 May, 2014
By: Marc Roth

According to Environmental Leader, a leading daily trade publication that reports on energy,...more >>

Article
Legal Review: The FTC Reminds Companies That Compliance Counts   1 Apr, 2014
By: Marc Roth

Recent Federal Trade Commission (FTC) enforcement actions serve as a strong reminder that companies...more >>

Article
California Takes the Lead – Again – in Online Privacy   3 Dec, 2013
By: Marc Roth

It is often said that as California does, the rest of the country follows. Nowhere is this truer...more >>

Article
Marketers Must Take Heed of FTC’s Proposed TSR Revisions   4 Jun, 2013
By: Marc Roth

Last month, the Federal Trade Commission (FTC) announced proposed changes to the Telemarketing...more >>

Article
Negative Option Marketers Must Comply With Applicable State Laws   7 May, 2013
By: Marc Roth

Most marketers that sell products or services that either automatically renew or are delivered on a...more >>




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