Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Marc Roth


Article
FTC’s Negative Option Rule Remains ‘As Is,’ but Beware the States   9 Sep, 2014
By: Marc Roth

During the summer, the Federal Trade Commission (FTC) issued what many in the direct response...more >>

Article
Going Green? Make Sure You Know the Rules   13 May, 2014
By: Marc Roth

According to Environmental Leader, a leading daily trade publication that reports on energy,...more >>

Article
Legal Review: The FTC Reminds Companies That Compliance Counts   1 Apr, 2014
By: Marc Roth

Recent Federal Trade Commission (FTC) enforcement actions serve as a strong reminder that companies...more >>

Article
California Takes the Lead – Again – in Online Privacy   3 Dec, 2013
By: Marc Roth

It is often said that as California does, the rest of the country follows. Nowhere is this truer...more >>

Article
Marketers Must Take Heed of FTC’s Proposed TSR Revisions   4 Jun, 2013
By: Marc Roth

Last month, the Federal Trade Commission (FTC) announced proposed changes to the Telemarketing...more >>

Article
Negative Option Marketers Must Comply With Applicable State Laws   7 May, 2013
By: Marc Roth

Most marketers that sell products or services that either automatically renew or are delivered on a...more >>

Article
‘Gift With Purchase’ Offers Are No Child’s Play   8 Jan, 2013
By: Marc Roth

One of the most common and effective incentives used by DR marketers is a gift with purchase. While...more >>

Article
Marketers Must Be Careful When Using Pre-Recorded Messages   6 Nov, 2012
By: Marc Roth

In the event of a delayed or back-shipped order, communicating with your customers in a timely and...more >>

Article
Calling All Data Brokers: The FTC Is Watching You   9 Jul, 2012
By: Marc Roth

Since the beginning of 2012, the Federal Trade Commission (FTC) has made it clear that the...more >>

Article
Legal Review: A Busy Year for the FTC   1 Dec, 2011
By: Kawana King,Linda A. Goldstein,Marc Roth

In 2011, the Federal Trade Commission (FTC) continued vigilant enforcement of product categories...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals