 | Article
Marketers Must Take Heed of FTC’s Proposed TSR Revisions 4 Jun, 2013
By: Marc Roth
Last month, the Federal Trade Commission (FTC) announced proposed changes to the Telemarketing...more >>
|
 | Article
Negative Option Marketers Must Comply With Applicable State Laws 7 May, 2013
By: Marc Roth
Most marketers that sell products or services that either automatically renew or are delivered on a...more >>
|
 | Article
‘Gift With Purchase’ Offers Are No Child’s Play 8 Jan, 2013
By: Marc Roth
One of the most common and effective incentives used by DR marketers is a gift with purchase. While...more >>
|
 | Article
Marketers Must Be Careful When Using Pre-Recorded Messages 6 Nov, 2012
By: Marc Roth
In the event of a delayed or back-shipped order, communicating with your customers in a timely and...more >>
|
 | Article
Calling All Data Brokers: The FTC Is Watching You 9 Jul, 2012
By: Marc Roth
Since the beginning of 2012, the Federal Trade Commission (FTC) has made it clear that the...more >>
|
Article
Legal Review: A Busy Year for the FTC 1 Dec, 2011
By: Kawana King,Linda A. Goldstein,Marc Roth
In 2011, the Federal Trade Commission (FTC) continued vigilant enforcement of product categories...more >>
|
Article
Legal Review: Post-Transaction and Negative Option Marketing: What’s Next For Marketers 17 Aug, 2010
By: Linda A. Goldstein,Marc Roth
The first half of 2010 presented marketers who engage in post-transaction and negative option...more >>
|
