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Response Author

Marc Roth


Article
California Takes the Lead – Again – in Online Privacy   3 Dec, 2013
By: Marc Roth

It is often said that as California does, the rest of the country follows. Nowhere is this truer...more >>

Article
Marketers Must Take Heed of FTC’s Proposed TSR Revisions   4 Jun, 2013
By: Marc Roth

Last month, the Federal Trade Commission (FTC) announced proposed changes to the Telemarketing...more >>

Article
Negative Option Marketers Must Comply With Applicable State Laws   7 May, 2013
By: Marc Roth

Most marketers that sell products or services that either automatically renew or are delivered on a...more >>

Article
‘Gift With Purchase’ Offers Are No Child’s Play   8 Jan, 2013
By: Marc Roth

One of the most common and effective incentives used by DR marketers is a gift with purchase. While...more >>

Article
Marketers Must Be Careful When Using Pre-Recorded Messages   6 Nov, 2012
By: Marc Roth

In the event of a delayed or back-shipped order, communicating with your customers in a timely and...more >>

Article
Calling All Data Brokers: The FTC Is Watching You   9 Jul, 2012
By: Marc Roth

Since the beginning of 2012, the Federal Trade Commission (FTC) has made it clear that the...more >>

Article
Legal Review: A Busy Year for the FTC   1 Dec, 2011
By: Kawana King,Linda A. Goldstein,Marc Roth

In 2011, the Federal Trade Commission (FTC) continued vigilant enforcement of product categories...more >>

Article
Legal Review: Post-Transaction and Negative Option Marketing: What’s Next For Marketers   17 Aug, 2010
By: Linda A. Goldstein,Marc Roth

The first half of 2010 presented marketers who engage in post-transaction and negative option...more >>




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