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Response Author

Linda A. Goldstein

Chair of Advertising, Marketing and Media Division


Linda A. Goldstein

Linda Goldstein is chair of the Advertising, Marketing and Media division of Manatt, Phelps & Phillips LLP, based in the firm’s New York office. She can be reached at lgoldstein@manatt.com.


Article
FTC Brings First Mobile Apps Case   8 Sep, 2011
By: Linda A. Goldstein

The Federal Trade Commission (FTC) has brought its first case involving mobile applications (a.k.a....more >>

Article
To Tweet or Not to Tweet? That Is the Question   2 Aug, 2011
By: Linda A. Goldstein

Direct response marketers know the power of celebrity endorsements. A popular and talented...more >>

Article
FTC Takes Aim at Consumer Testimonialists   11 Jul, 2011
By: Linda A. Goldstein

On May 13, the Federal Trade Commission (FTC) and the Colorado Attorney General filed a joint...more >>

Article
FTC Brings First Action Against Text Message SPAM   6 Jun, 2011
By: Linda A. Goldstein

As direct response marketers begin to experiment with mobile marketing, they should be mindful of...more >>

Article
Telemarketers Beware: The EBR Exemption Is Narrower Than You Think   9 May, 2011
By: Linda A. Goldstein

Direct response marketers are continually looking for ways to take advantage of the Existing...more >>

Article
Behavioral Advertising Faces New Challenges   5 Apr, 2011
By: Linda A. Goldstein

As direct response marketers migrate increasingly to the Internet, it is important to be aware of...more >>

Article
Legal Review: Are You in Compliance in the Post-Rockefeller Bill Era?   1 Apr, 2011
By: Linda A. Goldstein

Now that Sen. Jay Rockefeller’s, D-W. Va., bill, the Restore Online Shopper’s Confidence Act,...more >>

Article
Substantiating Health and Weight Loss Claims: Has the FTC Moved to a New Standard?   27 Feb, 2011
By: Linda A. Goldstein

The Federal Trade Commission's (FTC) recently issued consent orders against Iovate, Nestle and...more >>

Linda A. Goldstein Article
The Risks and Rewards of Affiliate Marketing   27 Jan, 2011
By: Linda A. Goldstein

The use of affiliate marketers is an effective way for marketers to generate online traffic and new...more >>

Article
Legal Review: Post-Transaction and Negative Option Marketing: What’s Next For Marketers   17 Aug, 2010
By: Linda A. Goldstein,Marc Roth

The first half of 2010 presented marketers who engage in post-transaction and negative option...more >>




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