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Leonard L. Gordon

Watch Your Back End   8 Jul, 2014
By: Jeffrey D. Knowles,Leonard L. Gordon

Many marketers would like to believe that their only concerns are the number of orders coming in,...more >>

‘Your Baby Can Read’ Case Is Instructive for Marketers   6 Sep, 2012
By: Jeffrey Knowles,Leonard L. Gordon

On August 28, the Federal Trade Commission (FTC) announced its complaint against Your Baby Can LLC...more >>

Endorsements From Regular People Are Powerful, but Mind the FTC's Guidelines   8 May, 2012
By: Jeffrey D. Knowles,Leonard L. Gordon

A recent AdWeek article highlighted a significant decline in the use of celebrity endorsers in...more >>

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