Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Response Author

Leonard L. Gordon


Article
FTC Warning Letters Blindside Retailers   9 Sep, 2014
By: Jeffrey D. Knowles,Leonard L. Gordon

If the beginning of football season were a holiday (and we know it is for some of you), it would...more >>

Article
Watch Your Back End   8 Jul, 2014
By: Jeffrey D. Knowles,Leonard L. Gordon

Many marketers would like to believe that their only concerns are the number of orders coming in,...more >>

Article
‘Your Baby Can Read’ Case Is Instructive for Marketers   6 Sep, 2012
By: Jeffrey Knowles,Leonard L. Gordon

On August 28, the Federal Trade Commission (FTC) announced its complaint against Your Baby Can LLC...more >>

Article
Endorsements From Regular People Are Powerful, but Mind the FTC's Guidelines   8 May, 2012
By: Jeffrey D. Knowles,Leonard L. Gordon

A recent AdWeek article highlighted a significant decline in the use of celebrity endorsers in...more >>




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals