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Response Author

Kirsten Saladow


Article
Prescribing DR?   1 Jun, 2013
By: Kirsten Saladow

Walking down the medical or first-aid aisle of a drug store, grocery chain or big box retailer can...more >>

Article
Seeing Stars   1 Mar, 2013
By: Kirsten Saladow

Celebrity endorsements are not new to direct response advertising. They’ve been used for years,...more >>

Article
Hitting the (Super)Highway!   1 Nov, 2012
By: Kirsten Saladow

The travel industry has fallen on tough times, really since Sept. 11, 2001. Between that tragic day...more >>

Article
The iPhone/Android Debate Hits the DR Market   1 Sep, 2012
By: Kirsten Saladow

Unless you’ve been living under a rock, it should be no surprise that mobile devices are not...more >>

Article
Social Spotlight: Making Social a Sales Outlet   1 Aug, 2012
By: Kirsten Saladow

By now, it should be obvious that social media channels are not a passing fad, and that social...more >>

Article
Home Shopping Trends: Home Shopping Mobilizes In A World of Change   1 Jun, 2012
By: Kirsten Saladow

Home shopping channels have had to navigate a new landscape during the past five years — with...more >>

Article
Retail Spotlight: No Longer an Afterthought   1 Dec, 2011
By: Kirsten Saladow

Adding value or an upsell to a product can be the easiest or most difficult way to grow your brand...more >>

Article
Annual Canadian Market Guide: Oh, Canada: Looking North for DR’s Future Challenges   16 Aug, 2010
By: Kirsten Saladow

When you ask Rob Woodrooffe, chairman of Toronto-based Interwood Direct, what one of the biggest...more >>




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