Article
Seeing Stars 1 Mar, 2013
By: Kirsten Saladow
Celebrity endorsements are not new to direct response advertising. They’ve been used for years,...more >>
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Hitting the (Super)Highway! 1 Nov, 2012
By: Kirsten Saladow
The travel industry has fallen on tough times, really since Sept. 11, 2001. Between that tragic day...more >>
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Article
The iPhone/Android Debate Hits the DR Market 1 Sep, 2012
By: Kirsten Saladow
Unless you’ve been living under a rock, it should be no surprise that mobile devices are not...more >>
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Article
Social Spotlight: Making Social a Sales Outlet 1 Aug, 2012
By: Kirsten Saladow
By now, it should be obvious that social media channels are not a passing fad, and that social...more >>
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Article
Home Shopping Trends: Home Shopping Mobilizes In A World of Change 1 Jun, 2012
By: Kirsten Saladow
Home shopping channels have had to navigate a new landscape during the past five years — with...more >>
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Article
Retail Spotlight: No Longer an Afterthought 1 Dec, 2011
By: Kirsten Saladow
Adding value or an upsell to a product can be the easiest or most difficult way to grow your brand...more >>
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Annual Canadian Market Guide: Oh, Canada: Looking North for DR’s Future Challenges 16 Aug, 2010
By: Kirsten Saladow
When you ask Rob Woodrooffe, chairman of Toronto-based Interwood Direct, what one of the biggest...more >>
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