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FTC IDs Deceptive Advertising/Marketing Practices as Key Enforcement Target 7 May, 2013
By: Jeffrey Richter,John Waller
In summarizing the achievements of the Federal Trade Commission (FTC) during the past year, Edith...more >>
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Retailers Must Beware Non-Specific Claims on Displays 12 Mar, 2013
By: Jeffrey Richter,John Waller
Although Best Buy may only have been attempting to inform its customers that the battery life of a...more >>
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Tempur-Pedic Trademark Complaint Still Alive in Lanham Act Case 8 Jan, 2013
By: Jeffrey Richter,John Waller
As regular readers of the DRMA Voice are by now likely aware, it is easier to assert a claim under...more >>
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Don’t Underestimate Your Own Personal Responsibility Under the Lanham Act 6 Nov, 2012
By: Jeffrey Richter,John Waller
Although most people believe that they can avoid personal liability for acts of their corporation...more >>
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Lanham Act Battle Over Definition of ‘Sugar’ in Advertising Heats Up 6 Sep, 2012
By: Jeffrey Richter,John Waller
In connection with the ongoing battle for market share between growers of cane and beet sugar and...more >>
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Owner of Hair Regrowth Product Required to Make $40M Personal Restitution 9 Jul, 2012
By: Jeffrey Richter,John Waller
For nearly a decade, restitution under California’s Unfair Competition Law has been restricted by...more >>
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Bayer Suffers From Class Certification Headache 8 May, 2012
By: Jeffrey Richter,John Waller
In designing their marketing campaigns, many marketers strive to create a simple, pithy, unifying...more >>
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Nutella Case Speaks to Limits on Scope of Class Actions 6 Mar, 2012
By: Jeffrey Richter,John Waller
As noted in the December 2011 issue of the DRMA Voice, the marketer of Nutella recently succeeded...more >>
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