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Jeffrey Richter

The BBB and NARC – Advertising Watchdogs: Bark or Bite?   5 Apr, 2011
By: Cathy Polisoto,Jeffrey Richter

The Better Business Bureau (BBB) is more ubiquitous and powerful than people realize: there are122...more >>

Social Media: A Haven for Orchestrated Testimonials and Endorsements or Genuine Opinion?   27 Feb, 2011
By: Arthur Yoon,Jeffrey Richter

From Facebook to Twitter to Yelp, social media has become an integral part of many people's daily...more >>

Jeffrey Richter and Cathy Polisito Article
Results May No Longer Vary - Say it Ain't So!   27 Jan, 2011
By: Cathy Polisoto,Jeffrey Richter

The Federal Trade Commission’s (FTC) revised Guides Concerning the Use of Endorsements and...more >>

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