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Jeffrey Richter


Article
Comparing FTC Treatment of Small Businesses vs. Large Corporations   4 Oct, 2011
By: Cathy Polisoto,Jeffrey Richter

Ever wonder whether the little guy fares better than a large, well-known corporation as a Federal...more >>

Article
Safe Harbors Under the Children's Online Privacy Protection Rule   8 Sep, 2011
By: Cathy Polisoto,Jeffrey Richter

Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The...more >>

Article
FTC 'Buzz' Saws Google – Why Privacy Policy Compliance Matters   1 Aug, 2011
By: Arthur Yoon,Jeffrey Richter

What can happen when an advertiser fails to follow its own privacy policy with regard to the ways...more >>

Article
The Key Elements of an Endorsement Agreement   11 Jul, 2011
By: Cathy Polisoto,Jeffrey Richter

The Federal Trade Commission's (FTC) "Guides Concerning the Use of Endorsements and Testimonials in...more >>

Article
Dot Com Disclosures Redux   6 Jun, 2011
By: Cathy Polisoto,Jeffrey Richter

These days, everyone sells products from their websites, but how many websites would pass muster...more >>

Article
Is Groupon an Option?   9 May, 2011
By: Arthur Yoon,Jeffrey Richter

In this age of social media, advertisers may be considering whether "daily deal coupon" websites,...more >>

Article
The BBB and NARC – Advertising Watchdogs: Bark or Bite?   5 Apr, 2011
By: Cathy Polisoto,Jeffrey Richter

The Better Business Bureau (BBB) is more ubiquitous and powerful than people realize: there are122...more >>

Article
Social Media: A Haven for Orchestrated Testimonials and Endorsements or Genuine Opinion?   27 Feb, 2011
By: Arthur Yoon,Jeffrey Richter

From Facebook to Twitter to Yelp, social media has become an integral part of many people's daily...more >>

Jeffrey Richter and Cathy Polisito Article
Results May No Longer Vary - Say it Ain't So!   27 Jan, 2011
By: Cathy Polisoto,Jeffrey Richter

The Federal Trade Commission’s (FTC) revised Guides Concerning the Use of Endorsements and...more >>




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